{"id":5352,"date":"2018-04-01T13:06:14","date_gmt":"2018-04-01T13:06:14","guid":{"rendered":"https:\/\/www.unity.si\/augmented-reality-quick-overview-2018\/"},"modified":"2021-03-19T08:19:41","modified_gmt":"2021-03-19T08:19:41","slug":"rychly-prehled-rozsirene-reality-2018","status":"publish","type":"post","link":"https:\/\/rewo.io\/cs\/augmented-reality-quick-overview-2018\/","title":{"rendered":"Roz\u0161\u00ed\u0159en\u00e1 realita - stru\u010dn\u00fd p\u0159ehled"},"content":{"rendered":"

Rok 2018 je rokem, kdy se roz\u0161\u00ed\u0159en\u00e1 realita (AR) roz\u0161\u00ed\u0159\u00ed nov\u00fdm sm\u011brem a zapoj\u00ed do hry mnohem v\u00edce lid\u00ed. Okam\u017eit\u00fd \u00fasp\u011bch v\u0161ak nen\u00ed zaru\u010den - budov\u00e1n\u00ed p\u0159\u00edjm\u016f vy\u017eaduje \u010das a bude trvat, ne\u017e se ur\u010d\u00ed, kter\u00e1 platforma AR z\u00edsk\u00e1 pod\u00edl na trhu. Roz\u0161\u00ed\u0159en\u00e1 a virtu\u00e1ln\u00ed realita je \u010dtvrtou vlnou spot\u0159ebitelsk\u00fdch technologi\u00ed a tato AR by se mohla st\u00e1t mnohem v\u011bt\u0161\u00ed ne\u017e VR. Samotn\u00e1 AR v\u0161ak nen\u00ed jedna obrovsk\u00e1 vlna, ale soubor \u010dty\u0159 velk\u00fdch vln: mobiln\u00ed software AR, mobiln\u00ed hardware AR, tethered smartglasses a samostatn\u00e9 smartglasses. Podle pr\u016fzkumu proveden\u00e9ho v lo\u0148sk\u00e9m roce by tyto \u010dty\u0159i vlny mohly AR p\u0159iv\u00e9st z des\u00edtek milion\u016f u\u017eivatel\u016f a $1,2 miliardy v lo\u0148sk\u00e9m roce na v\u00edce ne\u017e <\/span>miliarda u\u017eivatel\u016f<\/span><\/a> a <\/span>$83 miliard do roku 2021<\/span><\/a>.<\/span><\/p>\n\n\n\n

\u010cty\u0159i kl\u00ed\u010dov\u00e9 technologick\u00e9 sekce<\/span><\/h1>\n\n\n\n
\"\u017dena<\/figure><\/div>\n\n\n\n

Mobiln\u00ed software pro roz\u0161\u00ed\u0159enou realitu (AR)<\/span><\/h2>\n\n\n\n

Mobiln\u00ed software pro roz\u0161\u00ed\u0159enou realitu je tsunami, kter\u00e1 se z ni\u010deho nic objevila. <\/span>Hra Pok\u00e9mon GO byla za prvn\u00ed rok sta\u017eena 750 milionkr\u00e1t<\/span><\/a>. Zat\u00edmco v\u0161ak Pikachu poskytl spot\u0159ebitel\u016fm prvn\u00ed ochutn\u00e1vku mobiln\u00ed roz\u0161\u00ed\u0159en\u00e9 reality, platforma AR spole\u010dnosti Facebook a ARKit spole\u010dnosti Apple pro iOS demokratizuj\u00ed mobiln\u00ed software AR ve velk\u00e9m m\u011b\u0159\u00edtku jako skute\u010dn\u00e9 spot\u0159ebitelsk\u00e9 platformy.<\/span><\/p>\n\n\n\n

Mobiln\u00ed <\/span>roz\u0161\u00ed\u0159en\u00e1 realita (AR) <\/span>hardware<\/span><\/h2>\n\n\n\n

P\u0159\u00eddavn\u00e9 senzory, v\u00fdkon CPU\/GPU a efektivita za\u0159\u00edzen\u00ed zam\u011b\u0159en\u00fdch na roz\u0161\u00ed\u0159enou realitu (AR) by mohly zlep\u0161it u\u017eivatelsk\u00fd z\u00e1\u017eitek tam. <\/span>po\u010d\u00edta\u010dov\u00e9 vid\u011bn\u00ed<\/span><\/a> a sou\u010dasnou lokalizaci a mapov\u00e1n\u00ed (<\/span>SLAM<\/span><\/a>) jsou rozhoduj\u00edc\u00ed. A to i p\u0159esto, \u017ee aplikace ARKit pro iOS od spole\u010dnosti Apple a Camera Effects Platform od Facebooku funguj\u00ed na mnoha b\u011b\u017en\u00fdch chytr\u00fdch telefonech bez probl\u00e9m\u016f.<\/span><\/p>\n\n\n\n

Vzhledem k tomu, \u017ee cykly v\u00fdm\u011bny telefon\u016f jsou 2,5 roku a \u0161pi\u010dkov\u00e9 telefony tvo\u0159\u00ed t\u0159etinu a\u017e dv\u011b t\u0159etiny prodej\u016f chytr\u00fdch telefon\u016f (v z\u00e1vislosti na v\u00fdrobci a zem\u011bpisn\u00e9 poloze), mohly by telefony s roz\u0161\u00ed\u0159enou realitou v p\u0159\u00ed\u0161t\u00edch 12 m\u011bs\u00edc\u00edch dos\u00e1hnout po\u010dtu des\u00edtek milion\u016f instalovan\u00fdch za\u0159\u00edzen\u00ed. <\/span>v\u00edce ne\u017e 400 milion\u016f do roku 2021<\/span><\/a>. Jin\u00fdmi slovy, mobiln\u00edmu AR hardwaru m\u016f\u017ee trvat p\u011bt let, ne\u017e p\u0159\u00ed\u0161t\u00ed rok dos\u00e1hne stejn\u00e9ho rozsahu jako jedna z dominantn\u00edch mobiln\u00edch AR softwarov\u00fdch platforem.<\/span><\/p>\n\n\n\n

U\u017eivatelsk\u00e1 z\u00e1kladna mobiln\u00edho hardwaru AR se tak st\u00e1v\u00e1 \u0161pi\u010dkovou podmno\u017einou mobiln\u00edho softwaru AR (s v\u00fdjimkou spole\u010dnosti Apple, kde to nakonec bude tot\u00e9\u017e). <\/span>V\u00fdrobci mobiln\u00edho hardwaru by si mohli v\u00e9st velmi dob\u0159e<\/span><\/a> z tohoto trhu, a tak\u00e9 by mohl m\u00edt siln\u011bj\u0161\u00ed monetizaci pro v\u00fdvoj\u00e1\u0159e mobiln\u00edho softwaru AR s m\u00e9n\u011b citliv\u00fdmi po\u010d\u00e1te\u010dn\u00edmi u\u017eivateli.<\/span><\/p>\n\n\n\n

Chytr\u00e9 br\u00fdle (AR) s p\u0159ipout\u00e1n\u00edm<\/span><\/h2>\n\n\n\n

Kdy\u017e se \u0159ekne \"roz\u0161\u00ed\u0159en\u00e1 realita\", v\u011bt\u0161ina lid\u00ed usly\u0161\u00ed \"chytr\u00e9 br\u00fdle\" (nebo \"<\/span>Iron Man<\/span><\/a>\"). Aby v\u0161ak chytr\u00e9 br\u00fdle mohly fungovat na spot\u0159ebitelsk\u00fdch trz\u00edch, mus\u00ed b\u00fdt p\u0159ekon\u00e1no p\u011bt hlavn\u00edch v\u00fdzev: (1) za\u0159\u00edzen\u00ed hrdina (tj. za\u0159\u00edzen\u00ed kvality Apple, a\u0165 u\u017e vyroben\u00e9 spole\u010dnost\u00ed Apple nebo n\u011bk\u00fdm jin\u00fdm), (2) celodenn\u00ed v\u00fddr\u017e baterie, (3) mobiln\u00ed p\u0159ipojen\u00ed, (4) ekosyst\u00e9m aplikac\u00ed a (5) k\u0159\u00ed\u017eov\u00e9 dotov\u00e1n\u00ed ze strany telekomunika\u010dn\u00edch spole\u010dnost\u00ed. Zat\u00edmco nejv\u011bt\u0161\u00ed pozornost je v\u011bnov\u00e1na tomu, jak bude toto hrdinsk\u00e9 za\u0159\u00edzen\u00ed vypadat a kdy se k n\u00e1m dostane, dva z dal\u0161\u00edch probl\u00e9m\u016f je obzvl\u00e1\u0161t\u011b t\u011b\u017ek\u00e9 vy\u0159e\u0161it.<\/span><\/p>\n\n\n\n

Dokud nedojde k z\u00e1sadn\u00edmu pr\u016flomu v technologii bateri\u00ed nebo v \u00fa\u010dinnosti za\u0159\u00edzen\u00ed, je t\u011b\u017ek\u00e9 nap\u00e1jet lehk\u00e9 samostatn\u00e9 chytr\u00e9 br\u00fdle pro roz\u0161\u00ed\u0159enou realitu (AR), kter\u00e9 se v\u011bnuj\u00ed n\u00e1ro\u010dn\u00e9 AR, po cel\u00fd den bez bateriov\u00e9ho bloku nebo bateri\u00ed vym\u011bniteln\u00fdch za provozu (co\u017e je dobr\u00e9 pro podnikov\u00e9 u\u017eivatele, ale h\u016f\u0159e se to prod\u00e1v\u00e1 spot\u0159ebitel\u016fm). To je netrivi\u00e1ln\u00ed probl\u00e9m. Nav\u00edc je pro v\u00fdvoj\u00e1\u0159sk\u00fd ekosyst\u00e9m velk\u00fdm rizikem investovat velk\u00e9 prost\u0159edky do vytv\u00e1\u0159en\u00ed aplikac\u00ed pro nov\u00e9 platformy, dokud instalovan\u00e1 z\u00e1kladna nedos\u00e1hne rozsahu. Je to v\u011b\u010dn\u00fd probl\u00e9m slepice a vejce, kter\u00e9mu \u010del\u00ed v\u0161echny nov\u00e9 technologick\u00e9 platformy. Chytr\u00e9 br\u00fdle s mobiln\u00edm p\u0159ipojen\u00edm nab\u00edzej\u00ed potenci\u00e1ln\u00ed \u0159e\u0161en\u00ed obou t\u011bchto probl\u00e9m\u016f.<\/span><\/p>\n\n\n\n

Samostatn\u00e9 chytr\u00e9 br\u00fdle (AR)<\/span><\/h2>\n\n\n\n

M\u016f\u017eete si koupit samostatn\u00e9 chytr\u00e9 br\u00fdle (HoloLens<\/a>), ale cena ($3,000 - $5,000), tvar (hmotnost v\u00edce ne\u017e p\u016fl kilogramu, omezen\u00e9 zorn\u00e9 pole), v\u00fddr\u017e baterie (2-3 hodiny), ekosyst\u00e9m aplikac\u00ed (omezen\u00e9 spot\u0159ebitelsk\u00e9 aplikace) a mobiln\u00ed p\u0159ipojen\u00ed (pouze Wi-Fi) je dnes omezuj\u00ed na podnikov\u00fd trh. Vysoce profilovan\u00e9 startupy, jako je Magic Leap, se sna\u017e\u00ed vy\u0159e\u0161it p\u011bt velk\u00fdch spot\u0159ebitelsk\u00fdch probl\u00e9m\u016f AR, ale samostatn\u00e9 chytr\u00e9 br\u00fdle vypadaj\u00ed jako \u010dtvrt\u00e1 a posledn\u00ed vlna spot\u0159ebitelsk\u00e9 AR (p\u0159inejmen\u0161\u00edm do doby, ne\u017e se <\/span>Matrix<\/span><\/a> sem se dostane).<\/span><\/p>\n\n\n\n

Podnikov\u00e1 AR p\u0159eb\u00edr\u00e1 iniciativu<\/span><\/h1>\n\n\n\n

V posledn\u00edch 12 m\u011bs\u00edc\u00edch se objevilo n\u011bkolik studi\u00ed a progn\u00f3z firem zab\u00fdvaj\u00edc\u00edch se pr\u016fzkumem trhu, jako nap\u0159. <\/span>ABI Research<\/span><\/a>, poukazuj\u00ed na zrychlen\u00ed v\u00fdvoje hardwaru pro no\u0161en\u00ed na hlav\u011b a zav\u00e1d\u011bn\u00ed roz\u0161\u00ed\u0159en\u00e9 reality (AR) v podnic\u00edch. Tuto dynamiku jen d\u00e1le potvrzuj\u00ed nap\u0159. <\/span> PwC<\/span><\/a> kte\u0159\u00ed p\u0159edpov\u00eddaj\u00ed, \u017ee ka\u017ed\u00fd t\u0159et\u00ed americk\u00fd v\u00fdrobce v sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edv\u00e1 nebo o\u010dek\u00e1v\u00e1, \u017ee zavede AR a VR ji\u017e do konce roku. V roce 2018 budou \u0159e\u0161en\u00ed AR d\u00e1le dozr\u00e1vat. Ji\u017e nyn\u00ed je zde spousta dynamiky a s t\u00edm, jak se bude zvy\u0161ovat rozmanitost trhu - zejm\u00e9na p\u0159ibudou chytr\u00e9 br\u00fdle, kter\u00e9 jsou extr\u00e9mn\u011b nositeln\u00e9 (Vuzix Blade) a vnit\u0159n\u011b bezpe\u010dn\u00e9 (RealWear HMT-1Z1), nav\u00edc se zaj\u00edmavou nab\u00eddkou za\u0159\u00edzen\u00ed pro sm\u00ed\u0161enou realitu -, se odemkne v\u00edce p\u0159\u00edpad\u016f pou\u017eit\u00ed a AR se roz\u0161\u00ed\u0159\u00ed do v\u00edce vertik\u00e1l. V r\u00e1mci \u0161ir\u0161\u00edho trendu Pr\u016fmysl 4.0<\/a> roz\u0161\u00ed\u0159en\u00e1 realita (AR) se rozhodn\u011b prosazuje v podnikov\u00e9 AR.<\/span><\/p>\n\n\n\n

Bl\u00edzk\u00e1 budoucnost roz\u0161\u00ed\u0159en\u00e9 reality<\/span><\/h1>\n\n\n\n

Chytr\u00e9 \u010do\u010dky jsou zat\u00edm v nedohlednu a mo\u017en\u00e1 nebudou svat\u00fdm gr\u00e1lem roz\u0161\u00ed\u0159en\u00e9 reality (AR), pokud s t\u00edm m\u00e1 n\u011bco spole\u010dn\u00e9ho Magic Leap - tajn\u00fd startup se s\u00eddlem mimo Silicon Valley na Florid\u011b. <\/span>Magic Leap pracuje na sm\u00ed\u0161en\u00e9 realit\u011b. Nam\u00edsto zcela nov\u00e9ho virtu\u00e1ln\u00edho sv\u011bta m\u00e1 u\u017eivatel pr\u016fhledn\u00e9 hled\u00ed, do kter\u00e9ho lze p\u0159id\u00e1vat informace, tak\u017ee se zd\u00e1, \u017ee se vzn\u00e1\u0161ej\u00ed - jako kdyby VR a AR m\u011bly d\u00edt\u011b a odstranily v\u0161echny hranice.<\/span><\/p>\n\n\n\n

Po letech \u0161k\u00e1dlen\u00ed s touto technologi\u00ed spole\u010dnost kone\u010dn\u011b ozn\u00e1mila. <\/span>Magic Leap One Creator Edition<\/span><\/a> v roce 2018 pro v\u00fdvoj\u00e1\u0159e, co\u017e zp\u016fsob\u00ed \u0161ok v cel\u00e9m odv\u011btv\u00ed. Po\u010d\u00e1te\u010dn\u00ed hardwarov\u00e1 nab\u00eddka se skl\u00e1d\u00e1 z mal\u00e9ho po\u010d\u00edta\u010de, kter\u00fd poh\u00e1n\u00ed br\u00fdle, je\u017e si u\u017eivatel nasad\u00ed. Pokud bude Magic Leap alespo\u0148 z poloviny tak dobr\u00fd, jako videa, kter\u00e1 zve\u0159ej\u0148uj\u00ed, a v z\u00e1vislosti na cen\u011b, mohl by pr\u00e1v\u011b vylet\u011bt z pult\u016f.<\/span><\/p>\n\n\n\n

A\u0165 u\u017e se do\u010dk\u00e1me roz\u0161\u00ed\u0159en\u00e9 reality (AR) nebo sm\u00ed\u0161en\u00e9 reality (MR), kterou si p\u0159ejeme nebo zaslou\u017e\u00edme, technologie, kterou dnes vid\u00edme a pou\u017e\u00edv\u00e1me, se bude \u010dasem a s p\u0159\u00edchodem nov\u00fdch hr\u00e1\u010d\u016f na trh zlep\u0161ovat. Podle \u00fadaj\u016f spole\u010dnosti <\/span>RetailPerceptions<\/span><\/a>, 40% lid\u00ed by zaplatilo v\u00edce, kdyby mohli nejprve testovat v AR. Ji\u017e nyn\u00ed se setk\u00e1v\u00e1me se skv\u011bl\u00fdmi aplikacemi a slu\u017ebami IKEA Place, kter\u00e9 v\u00e1m umo\u017e\u0148uj\u00ed um\u00edstit digit\u00e1ln\u00ed n\u00e1bytek do va\u0161eho ob\u00fdvac\u00edho pokoje.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

2018 is the year that augmented reality (AR) will stretch out into a new direction, bringing a lot more people into the game. But instant success is not assured \u2013 building revenue takes time, and it will take time to determine which AR platform takes the market share. Augmented & virtual reality is the fourth […]<\/p>\n","protected":false},"author":2,"featured_media":8353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[22,14,11],"tags":[20,8,21,9,23,24],"post_folder":[],"class_list":["post-5352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-reality","category-development-2","category-technology-2","tag-20","tag-ar","tag-augmented","tag-augmented-reality","tag-enterprise-ar","tag-state-of-the-market"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",1920,1080,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-150x150.png",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-300x169.png",300,169,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-768x432.png",768,432,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-1024x576.png",1024,576,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-1536x864.png",1536,864,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",1920,1080,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",18,10,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/cs\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"2018 is the year that augmented reality (AR) will stretch out into a new direction, bringing a lot more people into the game. But instant success is not assured \u2013 building revenue takes time, and it will take time to determine which AR platform takes the market share. Augmented & virtual reality is the fourth…","_links":{"self":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts\/5352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/comments?post=5352"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts\/5352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/media\/8353"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/media?parent=5352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/categories?post=5352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/tags?post=5352"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/post_folder?post=5352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}