{"id":8450,"date":"2019-12-10T12:28:33","date_gmt":"2019-12-10T12:28:33","guid":{"rendered":"https:\/\/www.unity.si\/a-manufacturing-shift-to-a-more-demanding-market\/"},"modified":"2021-03-19T08:40:12","modified_gmt":"2021-03-19T08:40:12","slug":"posun-vyroby-na-narocnejsi-trh","status":"publish","type":"post","link":"https:\/\/rewo.io\/cs\/a-manufacturing-shift-to-a-more-demanding-market\/","title":{"rendered":"P\u0159echod v\u00fdroby na n\u00e1ro\u010dn\u011bj\u0161\u00ed trh"},"content":{"rendered":"

V\u00fdroba u\u017e nen\u00ed jen o v\u00fdrob\u011b fyzick\u00fdch produkt\u016f. Zm\u011bny spot\u0159ebitelsk\u00e9 popt\u00e1vky<\/a>, povaha v\u00fdrobk\u016f, ekonomika v\u00fdroby a ekonomika dodavatelsk\u00e9ho \u0159et\u011bzce vedly k z\u00e1sadn\u00edmu posunu ve zp\u016fsobu podnik\u00e1n\u00ed spole\u010dnost\u00ed. Z\u00e1kazn\u00edci po\u017eaduj\u00ed personalizaci a p\u0159izp\u016fsoben\u00ed, proto\u017ee hranice mezi spot\u0159ebitelem a tv\u016frcem se st\u00e1le st\u00edr\u00e1. P\u0159idan\u00e9 senzory a konektivita m\u011bn\u00ed \"hloup\u00e9\" v\u00fdrobky v \"chytr\u00e9\", zat\u00edmco v\u00fdrobky se st\u00e1le v\u00edce st\u00e1vaj\u00ed platformami - a dokonce se p\u0159esouvaj\u00ed do oblasti slu\u017eeb. Mnoho spole\u010dnost\u00ed se bude muset p\u0159eorientovat na re\u017eim n\u00e1ro\u010dn\u00fd pro trh.<\/p>\n\n\n\n

Zm\u011bna v\u00fdrobn\u00ed technologie na n\u00e1ro\u010dn\u011bj\u0161\u00edm trhu<\/h2>\n\n\n\n

S exponenci\u00e1ln\u00edm rozvojem technologi\u00ed se sni\u017euj\u00ed p\u0159ek\u00e1\u017eky vstupu na trh, komercializace a vzd\u011bl\u00e1v\u00e1n\u00ed. Nov\u00ed \u00fa\u010dastn\u00edci trhu s p\u0159\u00edstupem k nov\u00fdm n\u00e1stroj\u016fm mohou p\u016fsobit v mnohem men\u0161\u00edm m\u011b\u0159\u00edtku, co\u017e jim umo\u017e\u0148uje vytv\u00e1\u0159et nab\u00eddky, kter\u00e9 byly d\u0159\u00edve v\u00fdhradn\u00ed dom\u00e9nou velk\u00fdch zaveden\u00fdch firem. Zat\u00edmco velkov\u00fdroba bude v\u017edy dominovat n\u011bkter\u00fdm segment\u016fm hodnotov\u00e9ho \u0159et\u011bzce, inovativn\u00ed v\u00fdrobn\u00ed modely<\/a>-distribuovan\u00e1 mal\u00e1 m\u00edstn\u00ed v\u00fdroba, voln\u011b propojen\u00e9 v\u00fdrobn\u00ed ekosyst\u00e9my a agiln\u00ed v\u00fdroba - vznikaj\u00ed, aby vyu\u017eily tyto nov\u00e9 p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n

Mezit\u00edm je hranice odd\u011bluj\u00edc\u00ed v\u00fdrobce produkt\u016f od jejich prodejc\u016f st\u00e1le propustn\u011bj\u0161\u00ed. V\u00fdrobci poci\u0165uj\u00ed tlak na zvy\u0161ov\u00e1n\u00ed rychlosti uv\u00e1d\u011bn\u00ed produkt\u016f na trh i na zapojen\u00ed z\u00e1kazn\u00edk\u016f. A \u0159ada faktor\u016f vede v\u00fdrobce k tomu, aby vyr\u00e1b\u011bli sp\u00ed\u0161e na zak\u00e1zku ne\u017e na sklad. V tomto prost\u0159ed\u00ed jsou zprost\u0159edkovatel\u00e9, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed hodnotu t\u00edm, \u017ee dr\u017e\u00ed z\u00e1soby, st\u00e1le m\u00e9n\u011b pot\u0159ebn\u00ed.<\/p>\n\n\n\n

\"Pracovn\u00edk<\/figure><\/div>\n\n\n\n

Posun v tvorb\u011b hodnoty na n\u00e1ro\u010dn\u011bj\u0161\u00edm trhu<\/h2>\n\n\n\n

Tyto zm\u011bny spole\u010dn\u011b zt\u00ed\u017eily vytv\u00e1\u0159en\u00ed hodnoty tradi\u010dn\u00edmi zp\u016fsoby. Sou\u010dasn\u011b s t\u00edm, jak se produkty st\u00e1vaj\u00ed m\u00e9n\u011b hodnotn\u00fdmi objekty samy o sob\u011b a v\u00edce prost\u0159edky pro p\u0159\u00edstup k informac\u00edm a z\u00e1\u017eitk\u016fm, se vytv\u00e1\u0159en\u00ed a zachycov\u00e1n\u00ed hodnoty p\u0159esunulo od poskytov\u00e1n\u00ed fyzick\u00fdch objekt\u016f k umo\u017en\u011bn\u00ed tohoto p\u0159\u00edstupu.<\/p>\n\n\n\n

Tyto str\u00e1nky trendy<\/a> m\u016f\u017ee ovlivnit r\u016fzn\u00e1 v\u00fdrobn\u00ed odv\u011btv\u00ed v r\u016fzn\u00e9 m\u00ed\u0159e. Pro ur\u010den\u00ed rychlosti a intenzity nadch\u00e1zej\u00edc\u00edch zm\u011bn v konkr\u00e9tn\u00edm odv\u011btv\u00ed by spole\u010dnosti m\u011bly zv\u00e1\u017eit faktory, jako je rozsah regulace, velikost a slo\u017eitost v\u00fdrobk\u016f a \u00farove\u0148 digitalizace odv\u011btv\u00ed.<\/p>\n\n\n\n

Co to znamen\u00e1 pro st\u00e1vaj\u00edc\u00ed zam\u011bstnance?<\/h2>\n\n\n\n

Vzhledem k tomu, \u017ee se tyto trendy projevuj\u00ed v rostouc\u00edm po\u010dtu v\u00fdrobn\u00edch odv\u011btv\u00ed, m\u011bly by se zaveden\u00e9 spole\u010dnosti v\u00edce zam\u011b\u0159it na role, kter\u00e9 pravd\u011bpodobn\u011b povedou ke koncentraci a konsolidaci, a vyhnout se t\u011bm, kter\u00e9 jsou n\u00e1chyln\u00e9 k fragmentaci. Dobrou zpr\u00e1vou je, \u017ee t\u0159i role, kter\u00e9 se vyzna\u010duj\u00ed v\u00fdznamn\u00fdmi \u00fasporami z rozsahu a p\u016fsobnosti - poskytovatel\u00e9 infrastruktury, agrega\u010dn\u00ed platformy a zprost\u0159edkovatelsk\u00e9 firmy - nab\u00edzej\u00ed zaveden\u00fdm subjekt\u016fm solidn\u00ed z\u00e1klad pro r\u016fst a ziskovost. Vzhledem ke konkuren\u010dn\u00edm tlak\u016fm mohou velc\u00ed v\u00fdrobci poci\u0165ovat rostouc\u00ed tlak na to, aby se zam\u011b\u0159ili pouze na jednu roli a zbavili se aspekt\u016f podnik\u00e1n\u00ed, kter\u00e9 by mohly odv\u00e1d\u011bt pozornost od toho, aby se spole\u010dnost stala ve sv\u00e9 zvolen\u00e9 roli sv\u011btovou \u0161pi\u010dkou. Pravd\u011bpodobn\u00fdm v\u00fdsledkem bude v\u00fdrazn\u00e1 restrukturalizace st\u00e1vaj\u00edc\u00edch v\u00fdrobc\u016f produkt\u016f.<\/p>\n\n\n\n

R\u016fstov\u00fd potenci\u00e1l p\u0159ijet\u00ed role \"scale-and-scope\" lze d\u00e1le pos\u00edlit realizac\u00ed strategi\u00ed r\u016fstu s p\u00e1kov\u00fdm efektem. M\u00edsto toho, aby se soust\u0159edili pouze na mo\u017enosti \"vyrobit vs. koupit\", budou m\u00edt velc\u00ed hr\u00e1\u010di p\u0159\u00edle\u017eitost spojit se s rostouc\u00ed \u0159adou nov\u00fdch \u00fa\u010dastn\u00edk\u016f, z nich\u017e mnoz\u00ed se zam\u011b\u0159\u00ed na fragmentuj\u00edc\u00ed \u010d\u00e1sti v\u00fdrobn\u00edho hodnotov\u00e9ho \u0159et\u011bzce, aby sv\u00fdm z\u00e1kazn\u00edk\u016fm poskytli v\u011bt\u0161\u00ed hodnotu, a mobilizovat je. Dva nov\u011b vznikaj\u00edc\u00ed obchodn\u00ed modely, \"product to platform\" a \"ownership to access\", se zdaj\u00ed b\u00fdt obzvl\u00e1\u0161t\u011b slibn\u00e9 z hlediska \u0159\u00edzen\u00ed strategi\u00ed r\u016fstu s vyu\u017eit\u00edm p\u00e1kov\u00e9ho efektu.<\/p>","protected":false},"excerpt":{"rendered":"

Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur. […]<\/p>\n","protected":false},"author":2,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[26],"tags":[7,44],"post_folder":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-manufacturing","tag-manufacturing","tag-market-trends"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-300x212.jpg",300,212,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-768x543.jpg",768,543,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1024x724.jpg",1024,724,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1536x1086.jpg",1536,1086,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/cs\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur.…","_links":{"self":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts\/8450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/comments?post=8450"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts\/8450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/media\/8451"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/media?parent=8450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/categories?post=8450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/tags?post=8450"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/post_folder?post=8450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}