{"id":9288,"date":"2022-04-27T09:10:03","date_gmt":"2022-04-27T09:10:03","guid":{"rendered":"https:\/\/rewo.io\/?p=9288"},"modified":"2022-04-27T09:10:05","modified_gmt":"2022-04-27T09:10:05","slug":"co-je-to-zkusenost-zamestnancu-a-proc-je-dulezita","status":"publish","type":"post","link":"https:\/\/rewo.io\/cs\/what-is-employee-experience-and-why-is-it-important\/","title":{"rendered":"Co je to zku\u0161enost zam\u011bstnanc\u016f a pro\u010d je d\u016fle\u017eit\u00e1?"},"content":{"rendered":"<p>Ka\u017ed\u00e1 spole\u010dnost investuje do z\u00e1kaznick\u00e9 zku\u0161enosti. A proto\u017ee organizace st\u00e1le v\u00edce uzn\u00e1vaj\u00ed, \u017ee lid\u00e9 jsou jejich nejv\u011bt\u0161\u00edm bohatstv\u00edm, investuj\u00ed tak\u00e9 do zku\u0161enost\u00ed zam\u011bstnanc\u016f. Zam\u011bstnaneck\u00e1 zku\u0161enost zahrnuje to, s \u010d\u00edm se lid\u00e9 setk\u00e1vaj\u00ed a co pozoruj\u00ed v pr\u016fb\u011bhu sv\u00e9ho p\u016fsoben\u00ed v organizaci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je zku\u0161enost zam\u011bstnanc\u016f d\u016fle\u017eit\u00e1?<\/h2>\n\n\n\n<p>Zku\u0161enost zam\u011bstnance je vn\u00edm\u00e1n\u00ed jeho cesty v\u0161emi kontaktn\u00edmi body v dan\u00e9 spole\u010dnosti, po\u010d\u00ednaje n\u00e1stupem do zam\u011bstn\u00e1n\u00ed a\u017e po odchod z firmy. Fyzick\u00fd pracovn\u00ed prostor, kultura a technologie spole\u010dnosti jsou d\u016fle\u017eit\u00fdmi sou\u010d\u00e1stmi zam\u011bstnaneck\u00e9 zku\u0161enosti, kter\u00e1 se \u010dasto ozna\u010duje zkratkou EX.&nbsp;<\/p>\n\n\n\n<p>Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed organizace p\u0159itahuj\u00ed a <a href=\"https:\/\/www.mckinsey.com\/business-functions\/people-and-organizational-performance\/our-insights\/attracting-and-retaining-the-right-talent\" target=\"_blank\" rel=\"noreferrer noopener\">udr\u017eet si \u0161pi\u010dkov\u00e9 talenty<\/a>. Kdy\u017e se ekonomice da\u0159\u00ed, je konkurence o \u0161pi\u010dkov\u00e9 talenty vysok\u00e1 a pot\u0159eba efektivn\u00edho z\u00edsk\u00e1v\u00e1n\u00ed a udr\u017een\u00ed talent\u016f roste. V t\u011b\u017ek\u00fdch dob\u00e1ch, jako je pandemie COVID-19 a recese, m\u016f\u017ee pozornost v\u011bnovan\u00e1 zku\u0161enostem zam\u011bstnanc\u016f pomoci spole\u010dnostem zv\u00fd\u0161it konkurenceschopnost a zabr\u00e1nit nejhor\u0161\u00edm n\u00e1sledk\u016fm.<\/p>\n\n\n\n<p>Pos\u00edlen\u00ed zku\u0161enost\u00ed zam\u011bstnanc\u016f m\u00e1 \u0159adu v\u00fdhod, kter\u00e9 souvisej\u00ed s jejich spokojenost\u00ed s prac\u00ed, co\u017e vede k vy\u0161\u0161\u00edm zisk\u016fm a lep\u0161\u00edmu postaven\u00ed na trhu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>v\u00edce anga\u017eovan\u00fdch a produktivn\u00edch zam\u011bstnanc\u016f,<\/li><li>ni\u017e\u0161\u00ed m\u00edru absenc\u00ed,<\/li><li>zv\u00fd\u0161en\u00ed kvality pr\u00e1ce,<\/li><li>a zlep\u0161en\u00ed vztah\u016f se z\u00e1kazn\u00edky.<\/li><\/ul>\n\n\n\n<p>Obecn\u011b plat\u00ed, \u017ee spole\u010dnosti, kter\u00e9 maj\u00ed pozitivn\u00ed zku\u0161enosti zam\u011bstnanc\u016f, jak ukazuj\u00ed barometry, jako je vysok\u00e9 sk\u00f3re ve v\u00fdzkumn\u00fdch studi\u00edch a za\u0159azen\u00ed na seznamy nejlep\u0161\u00edch m\u00edst pro pr\u00e1ci, maj\u00ed tak\u00e9 vysok\u00e9 sk\u00f3re zku\u0161enost\u00ed z\u00e1kazn\u00edk\u016f a pozitivn\u00ed r\u016fst tr\u017eeb. \u010cetn\u00e9 studie ukazuj\u00ed p\u0159\u00edmou souvislost mezi zku\u0161enostmi zam\u011bstnanc\u016f a zku\u0161enostmi z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-1024x682.jpg\" alt=\"N\u00e1bor zam\u011bstnanc\u016f je sou\u010d\u00e1st\u00ed f\u00e1z\u00ed, ve kter\u00fdch se zam\u011bstnanci setk\u00e1vaj\u00ed\" class=\"wp-image-9290 lazyload\" data-srcset=\"https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-1024x682.jpg 1024w, https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-300x200.jpg 300w, https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-768x512.jpg 768w, https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e9 miln\u00edky ve zku\u0161enostech zam\u011bstnanc\u016f<\/h2>\n\n\n\n<p>Nyn\u00ed, kdy\u017e jsme pochopili dopad, se pono\u0159me do kl\u00ed\u010dov\u00fdch miln\u00edk\u016f, kter\u00e9 tvo\u0159\u00ed zku\u0161enosti zam\u011bstnanc\u016f. N\u00ed\u017ee si projdeme t\u0159i d\u016fle\u017eit\u00e9 f\u00e1ze \u017eivotn\u00edho cyklu zam\u011bstnance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">F\u00e1ze n\u00e1boru<\/h3>\n\n\n\n<p>Tato f\u00e1ze je velmi d\u016fle\u017eit\u00e1, proto\u017ee je to prvn\u00ed p\u0159\u00edle\u017eitost, jak potenci\u00e1ln\u00edmu zam\u011bstnanci p\u0159edstavit svou firemn\u00ed kulturu a z\u00edskat d\u016fv\u011bru. Zku\u0161enosti uchaze\u010d\u016f jsou tak\u00e9 ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost\u00ed, jak zajistit, aby se lid\u00e9 stali advok\u00e1ty va\u0161\u00ed organizace - bez ohledu na to, zda do n\u00ed nastoup\u00ed, nebo ne. Z\u00edsk\u00e1n\u00ed zp\u011btn\u00e9 vazby v t\u00e9to f\u00e1zi je skv\u011blou p\u0159\u00edle\u017eitost\u00ed ke zlep\u0161en\u00ed procesu i zku\u0161enost\u00ed s pod\u00e1v\u00e1n\u00edm \u017e\u00e1dost\u00ed o pr\u00e1ci ve va\u0161\u00ed organizaci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">F\u00e1ze n\u00e1stupu na palubu<\/h3>\n\n\n\n<p>Na str\u00e1nk\u00e1ch <a href=\"https:\/\/rewo.io\/cs\/nastup-milenialu-na-palubu\/\">onboardingov\u00fd program<\/a>, kter\u00e1 m\u00e1 za \u00fakol hladce uv\u00e9st nov\u00e9 zam\u011bstnance do provozu, je velmi d\u016fle\u017eit\u00e1, proto\u017ee m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd vliv na d\u00e9lku pracovn\u00edho pom\u011bru zam\u011bstnance. Za\u010d\u00edn\u00e1 ve chv\u00edli, kdy nov\u00fd zam\u011bstnanec p\u0159ijme va\u0161i nab\u00eddku, a pokra\u010duje b\u011bhem prvn\u00edch t\u00fddn\u016f, m\u011bs\u00edc\u016f, a dokonce i prvn\u00edho roku pr\u00e1ce nov\u00e9ho zam\u011bstnance. Z\u00edsk\u00e1n\u00ed zp\u011btn\u00e9 vazby v t\u00e9to f\u00e1zi v\u00e1m nejen pom\u016f\u017ee zlep\u0161it proces n\u00e1stupu, ale tak\u00e9 identifikovat p\u0159\u00edpadn\u00e9 nedostatky nebo nesrovnalosti v r\u00e1mci <a href=\"https:\/\/rewo.io\/cs\/jak-zachytit-skryte-odborne-znalosti-ve-vasi-firme\/\">znalosti a \u0161kolen\u00ed<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odchod z jevi\u0161t\u011b<\/h3>\n\n\n\n<p>I p\u0159i nejlep\u0161\u00ed snaze m\u016f\u017eete p\u0159edpokl\u00e1dat, \u017ee v\u011bt\u0161ina zam\u011bstnanc\u016f va\u0161i organizaci v ur\u010dit\u00e9m okam\u017eiku opust\u00ed. Zejm\u00e9na vzhledem k tomu, \u017ee pr\u016fm\u011brn\u00e1 d\u00e9lka p\u016fsoben\u00ed v organizaci kles\u00e1, je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy udr\u017eet se zam\u011bstnanci kontakt - i kdy\u017e jsou na odchodu. V\u00fdstupn\u00ed pr\u016fzkum v\u00e1m to umo\u017en\u00ed d\u00edky tomu, \u017ee pochop\u00edte d\u016fvody, kter\u00e9 stoj\u00ed za rozhodnut\u00edm zam\u011bstnance, tak\u017ee m\u016f\u017eete prov\u00e9st pot\u0159ebn\u00e9 \u00fapravy, abyste v budoucnu sn\u00ed\u017eili fluktuaci, a tak\u00e9 d\u00e1t najevo, \u017ee si jejich zp\u011btn\u00e9 vazby v\u00e1\u017e\u00edte.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Siln\u00e1 zku\u0161enost zam\u011bstnanc\u016f je jednou z nejv\u00fdkonn\u011bj\u0161\u00edch investic, kter\u00e9 m\u016f\u017ee va\u0161e organizace u\u010dinit. Povede ke znateln\u00fdm p\u0159\u00ednos\u016fm, jako je \u0161ir\u0161\u00ed okruh talent\u016f, lep\u0161\u00ed udr\u017een\u00ed zam\u011bstnanc\u016f a zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f. Ale t\u00edm to nekon\u010d\u00ed. Dob\u0159e navr\u017een\u00e1 zam\u011bstnaneck\u00e1 zku\u0161enost tak\u00e9 zaji\u0161\u0165uje, \u017ee va\u0161i zam\u011bstnanci - kte\u0159\u00ed jsou nejv\u011bt\u0161\u00edm aktivem va\u0161\u00ed spole\u010dnosti - jsou p\u0159ipraveni na \u00fasp\u011bch p\u0159ed, b\u011bhem i po skon\u010den\u00ed sv\u00e9ho p\u016fsoben\u00ed ve va\u0161\u00ed spole\u010dnosti. Nejedn\u00e1 se v\u0161ak o jednor\u00e1zovou z\u00e1le\u017eitost. K tomuto bodu je vytvo\u0159en\u00ed pozitivn\u00ed zku\u0161enosti pravd\u011bpodobn\u011b je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed s n\u00e1hl\u00fdm roz\u0161\u00ed\u0159en\u00edm pr\u00e1ce na d\u00e1lku v d\u016fsledku pandemie COVID-19.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every company invests in the customer experience. And as organizations increasingly recognize people as their greatest assets, they\u2019re investing in the employee experience as well. Employee experience encapsulates what people encounter and observe over the course of their tenure at an organization. Why is employee experience important? Employee experience is a worker&#8217;s perceptions about his [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[40],"tags":[245,37,41],"post_folder":[],"class_list":["post-9288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training","tag-employee-experience","tag-knowledge-transfer","tag-training"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring.jpg",1280,853,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-300x200.jpg",300,200,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-768x512.jpg",768,512,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring.jpg",1280,853,false],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring.jpg",1280,853,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2022\/04\/hiring.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/cs\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"Every company invests in the customer experience. And as organizations increasingly recognize people as their greatest assets, they\u2019re investing in the employee experience as well. Employee experience encapsulates what people encounter and observe over the course of their tenure at an organization. Why is employee experience important? Employee experience is a worker&#8217;s perceptions about his&hellip;","_links":{"self":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts\/9288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/comments?post=9288"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/posts\/9288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/media\/9290"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/media?parent=9288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/categories?post=9288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/tags?post=9288"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/cs\/wp-json\/wp\/v2\/post_folder?post=9288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}