{"id":5352,"date":"2018-04-01T13:06:14","date_gmt":"2018-04-01T13:06:14","guid":{"rendered":"https:\/\/www.unity.si\/augmented-reality-quick-overview-2018\/"},"modified":"2021-03-19T08:19:41","modified_gmt":"2021-03-19T08:19:41","slug":"kiterjesztett-valosag-gyors-attekintes-2018","status":"publish","type":"post","link":"https:\/\/rewo.io\/hu\/augmented-reality-quick-overview-2018\/","title":{"rendered":"A kiterjesztett val\u00f3s\u00e1g - gyors \u00e1ttekint\u00e9s"},"content":{"rendered":"

2018 az az \u00e9v, amikor a kiterjesztett val\u00f3s\u00e1g (AR) \u00faj ir\u00e1nyba terjeszkedik, \u00e9s sokkal t\u00f6bb embert von be a j\u00e1t\u00e9kba. Az azonnali siker azonban nem biztos - a bev\u00e9telek ki\u00e9p\u00edt\u00e9se id\u0151be telik, \u00e9s id\u0151be telik, am\u00edg kider\u00fcl, melyik AR-platform veszi \u00e1t a piaci r\u00e9szesed\u00e9st. A kiterjesztett \u00e9s virtu\u00e1lis val\u00f3s\u00e1g a fogyaszt\u00f3i technol\u00f3gia negyedik hull\u00e1ma, \u00e9s az AR sokkal nagyobb lehet, mint a VR. Maga az AR azonban nem egyetlen \u00f3ri\u00e1si hull\u00e1m, hanem n\u00e9gy nagy hull\u00e1mb\u00f3l \u00e1ll: mobil AR-szoftver, mobil AR-hardver, k\u00f6t\u00f6tt okosszem\u00fcvegek \u00e9s \u00f6n\u00e1ll\u00f3 okosszem\u00fcvegek. A tavalyi kutat\u00e1s szerint ez a n\u00e9gy hull\u00e1m a tavalyi t\u00f6bb t\u00edzmilli\u00f3 felhaszn\u00e1l\u00f3r\u00f3l \u00e9s $1,2 milli\u00e1rdr\u00f3l az AR-t t\u00f6bb mint <\/span>egymilli\u00e1rd felhaszn\u00e1l\u00f3<\/span><\/a> \u00e9s <\/span>$83 milli\u00e1rd 2021-ig<\/span><\/a>.<\/span><\/p>\n\n\n\n

N\u00e9gy kulcsfontoss\u00e1g\u00fa technol\u00f3giai szakasz<\/span><\/h1>\n\n\n\n
\"A<\/figure><\/div>\n\n\n\n

Mobil kiterjesztett val\u00f3s\u00e1g (AR) szoftverek<\/span><\/h2>\n\n\n\n

A mobil AR szoftverek a semmib\u0151l j\u00f6tt cunami, a <\/span>A Pok\u00e9mon GO-t 750 milli\u00f3szor t\u00f6lt\u00f6tt\u00e9k le az els\u0151 \u00e9vben<\/span><\/a>. De m\u00edg a Pikachu adta meg a fogyaszt\u00f3knak az els\u0151 \u00edzel\u00edt\u0151t a mobil AR-b\u0151l, a Facebook AR platformja \u00e9s az Apple iOS ARKitje val\u00f3di fogyaszt\u00f3i platformk\u00e9nt demokratiz\u00e1lja a mobil AR-szoftvereket.<\/span><\/p>\n\n\n\n

Mobil <\/span>kiterjesztett val\u00f3s\u00e1g (AR) <\/span>hardver<\/span><\/h2>\n\n\n\n

A mobil kiterjesztett val\u00f3s\u00e1g (AR) hardver tov\u00e1bbi \u00e9rz\u00e9kel\u0151i, a CPU\/GPU teljes\u00edtm\u00e9nye \u00e9s az AR-f\u00f3kusz\u00fa eszk\u00f6z hat\u00e9konys\u00e1ga jav\u00edthatja a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt, ahol <\/span>sz\u00e1m\u00edt\u00f3g\u00e9pes l\u00e1t\u00e1s<\/span><\/a> \u00e9s egyidej\u0171 lokaliz\u00e1ci\u00f3 \u00e9s t\u00e9rk\u00e9pez\u00e9s (<\/span>SLAM<\/span><\/a>) kritikusak. Ez annak ellen\u00e9re van \u00edgy, hogy az Apple ARKit for iOS \u00e9s a Facebook Camera Effects Platform alkalmaz\u00e1sai sz\u00e1mos hagyom\u00e1nyos okostelefonon is j\u00f3l m\u0171k\u00f6dnek.<\/span><\/p>\n\n\n\n

Mivel a telefonok cser\u00e9j\u00e9nek ciklusa 2,5 \u00e9v, a cs\u00facskateg\u00f3ri\u00e1s telefonok pedig az okostelefon-elad\u00e1sok egyharmada \u00e9s k\u00e9tharmada k\u00f6z\u00f6tt mozognak (gy\u00e1rt\u00f3t\u00f3l \u00e9s f\u00f6ldrajzi elhelyezked\u00e9st\u0151l f\u00fcgg\u0151en), az AR-telefonok a k\u00f6vetkez\u0151 12 h\u00f3napban t\u00f6bb t\u00edzmilli\u00f3s telep\u00edtett b\u00e1zist hozhatnak l\u00e9tre, \u00e9s <\/span>t\u00f6bb mint 400 milli\u00f3 2021-ig<\/span><\/a>. M\u00e1s sz\u00f3val a mobil AR hardvereknek \u00f6t \u00e9vbe telhet, mire j\u00f6v\u0151re el\u00e9rik ugyanazt a nagys\u00e1grendet, mint a domin\u00e1ns mobil AR szoftverplatformok egyike.<\/span><\/p>\n\n\n\n

Ez\u00e1ltal a mobil AR hardver felhaszn\u00e1l\u00f3i b\u00e1zisa a mobil AR szoftverek high-end alcsoportj\u00e1v\u00e1 v\u00e1lik (kiv\u00e9ve az Apple-t, ahol ez v\u00e9g\u00fcl ugyanaz lesz). <\/span>A mobil hardvergy\u00e1rt\u00f3k nagyon j\u00f3l j\u00e1rhatnak<\/span><\/a> ebb\u0151l a piacb\u00f3l, \u00e9s a mobil AR-szoftverfejleszt\u0151k sz\u00e1m\u00e1ra is er\u0151sebb monetiz\u00e1ci\u00f3t jelenthet a kev\u00e9sb\u00e9 \u00e1r\u00e9rz\u00e9keny korai alkalmaz\u00f3k sz\u00e1m\u00e1ra.<\/span><\/p>\n\n\n\n

Tethered (AR) okosszem\u00fcvegek<\/span><\/h2>\n\n\n\n

Ha azt mondjuk, hogy \u201cAR\u201d, a legt\u00f6bb ember azt hallja, hogy \u201cokosszem\u00fcveg\u201d (vagy \u201c<\/span>Vasember<\/span><\/a>\u201d). Ahhoz azonban, hogy az okosszem\u00fcvegek a fogyaszt\u00f3i piacokon m\u0171k\u00f6djenek, \u00f6t nagy kih\u00edv\u00e1st kell legy\u0151zni: (1) h\u0151s eszk\u00f6z (azaz Apple-min\u0151s\u00e9g\u0171 eszk\u00f6z, ak\u00e1r az Apple, ak\u00e1r m\u00e1s k\u00e9sz\u00edti), (2) eg\u00e9sz napos akkumul\u00e1tor-\u00fczemid\u0151, (3) mobilkapcsolat, (4) alkalmaz\u00e1s-\u00f6kosziszt\u00e9ma \u00e9s (5) telco-keresztt\u00e1mogat\u00e1s. M\u00edg a legt\u00f6bb figyelmet az kapja, hogy hogyan fog kin\u00e9zni ez a h\u0151s k\u00e9sz\u00fcl\u00e9k, \u00e9s mikor \u00e9rkezik meg, addig a t\u00f6bbi kih\u00edv\u00e1s k\u00f6z\u00fcl kett\u0151 k\u00fcl\u00f6n\u00f6sen nehezen megoldhat\u00f3.<\/span><\/p>\n\n\n\n

Am\u00edg nem t\u00f6rt\u00e9nik jelent\u0151s \u00e1tt\u00f6r\u00e9s az akkumul\u00e1tor-technol\u00f3gi\u00e1ban vagy az eszk\u00f6z hat\u00e9konys\u00e1g\u00e1ban, addig egy k\u00f6nny\u0171, \u00f6n\u00e1ll\u00f3, nagy ig\u00e9nybev\u00e9tel\u0171 AR-t v\u00e9gz\u0151, \u00f6n\u00e1ll\u00f3 kiterjesztett val\u00f3s\u00e1g (AR) okosszem\u00fcveget neh\u00e9z eg\u00e9sz nap akkumul\u00e1tortelep vagy \u00fczem k\u00f6zben cser\u00e9lhet\u0151 akkumul\u00e1torok n\u00e9lk\u00fcl m\u0171k\u00f6dtetni (v\u00e1llalati felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra j\u00f3, a fogyaszt\u00f3k sz\u00e1m\u00e1ra nehezebb eladni). Ez nem trivi\u00e1lis probl\u00e9ma. R\u00e1ad\u00e1sul a fejleszt\u0151i \u00f6kosziszt\u00e9ma sz\u00e1m\u00e1ra komoly kock\u00e1zatot jelent, hogy nagy \u00f6sszegeket fektessenek be az \u00faj platformokra sz\u00e1nt alkalmaz\u00e1sok fejleszt\u00e9s\u00e9be, am\u00edg a telep\u00edtett b\u00e1zis el nem \u00e9ri a m\u00e9retar\u00e1nyt. Ez az \u00f6r\u00f6k\u00f6s ty\u00fak-toj\u00e1s probl\u00e9ma, amellyel minden \u00faj technol\u00f3giai platformnak szembe kell n\u00e9znie. A mobilhoz k\u00f6t\u00f6tt okosszem\u00fcvegek mindkett\u0151re potenci\u00e1lis megold\u00e1st k\u00edn\u00e1lnak.<\/span><\/p>\n\n\n\n

\u00d6n\u00e1ll\u00f3 (AR) okosszem\u00fcvegek<\/span><\/h2>\n\n\n\n

\u00d6n\u00e1ll\u00f3 okosszem\u00fcveget is v\u00e1s\u00e1rolhat (HoloLens<\/a>), de az \u00e1r ($3,000 - $5,000), a forma (t\u00f6bb mint egy kil\u00f3 s\u00faly, korl\u00e1tozott l\u00e1t\u00f3mez\u0151), az akkumul\u00e1tor \u00e9lettartama (2-3 \u00f3ra), az alkalmaz\u00e1sok \u00f6kosziszt\u00e9m\u00e1ja (korl\u00e1tozott fogyaszt\u00f3i alkalmaz\u00e1sok) \u00e9s a mobilkapcsolat (csak Wi-Fi) ma m\u00e9g a v\u00e1llalati piacra korl\u00e1tozza \u0151ket. A Magic Leaphez hasonl\u00f3 nagynev\u0171 startupok megpr\u00f3b\u00e1lj\u00e1k megoldani az AR \u00f6t nagy fogyaszt\u00f3i kih\u00edv\u00e1s\u00e1t, de az \u00f6n\u00e1ll\u00f3 okosszem\u00fcvegek a fogyaszt\u00f3i AR negyedik \u00e9s egyben utols\u00f3 hull\u00e1m\u00e1nak t\u0171nnek (legal\u00e1bbis addig, am\u00edg a Magic Leap nem lesz a piacon. <\/span>A M\u00e1trix<\/span><\/a> ide jut).<\/span><\/p>\n\n\n\n

A v\u00e1llalati AR \u00e1tveszi a vezet\u00e9st<\/span><\/h1>\n\n\n\n

Az elm\u00falt 12 h\u00f3napban sz\u00e1mos piackutat\u00f3 c\u00e9g tanulm\u00e1nya \u00e9s el\u0151rejelz\u00e9se, mint p\u00e9ld\u00e1ul a <\/span>ABI Research<\/span><\/a>, mind arra mutattak r\u00e1, hogy a fejre helyezhet\u0151 hardverek \u00e9s a kiterjesztett val\u00f3s\u00e1g (AR) v\u00e1llalati alkalmaz\u00e1sa felgyorsul. Ezt a lend\u00fcletet csak tov\u00e1bb er\u0151s\u00edti a <\/span> PwC<\/span><\/a> akik azt j\u00f3solj\u00e1k, hogy minden harmadik amerikai gy\u00e1rt\u00f3 jelenleg is haszn\u00e1lja az AR-t \u00e9s a VR-t, vagy v\u00e1rhat\u00f3an m\u00e1r az \u00e9v v\u00e9g\u00e9re alkalmazni fogja. 2018-ban az AR-megold\u00e1sok tov\u00e1bb fognak \u00e9rlel\u0151dni. M\u00e1r most is rengeteg lend\u00fclet van, \u00e9s ahogy a piac soksz\u00edn\u0171s\u00e9ge n\u00f6vekszik - nevezetesen a rendk\u00edv\u00fcl viselhet\u0151 (Vuzix Blade) \u00e9s a bels\u0151leg biztons\u00e1gos (RealWear HMT-1Z1) okosszem\u00fcvegek hozz\u00e1ad\u00e1s\u00e1val, az izgalmas kevert val\u00f3s\u00e1g eszk\u00f6zk\u00edn\u00e1lat mellett - t\u00f6bb felhaszn\u00e1l\u00e1si eset fog felszabadulni, \u00e9s az AR egyre t\u00f6bb vertik\u00e1lis ter\u00fcletre fog kiterjedni. A nagyobb trend r\u00e9szek\u00e9nt a Ipar 4.0<\/a> a kiterjesztett val\u00f3s\u00e1g (AR) hat\u00e1rozottan teret h\u00f3d\u00edt a v\u00e1llalati AR-ben.<\/span><\/p>\n\n\n\n

A kiterjesztett val\u00f3s\u00e1g k\u00f6zelj\u00f6v\u0151je<\/span><\/h1>\n\n\n\n

Az okoslencs\u00e9k m\u00e9g egy darabig nem fognak megjelenni, \u00e9s nem biztos, hogy a kiterjesztett val\u00f3s\u00e1g (AR) szent gr\u00e1lja, ha a Magic Leap - egy titokzatos startup, amely a Szil\u00edcium-v\u00f6lgyt\u0151l t\u00e1vol, Florid\u00e1ban tal\u00e1lhat\u00f3 - b\u00e1rmi k\u00f6ze is van a dolgokhoz. <\/span>A Magic Leap a kevert val\u00f3s\u00e1gon dolgozik. Egy teljesen \u00faj virtu\u00e1lis vil\u00e1g helyett a felhaszn\u00e1l\u00f3nak egy \u00e1tl\u00e1tsz\u00f3 vizor \u00e1ll rendelkez\u00e9s\u00e9re, amelybe inform\u00e1ci\u00f3kat lehet beilleszteni, \u00edgy azok lebeg\u0151nek t\u0171nnek - mintha a VR \u00e9s az AR sz\u00fclne egy gyermeket, \u00e9s elt\u00f6r\u00f6ln\u00e9 az \u00f6sszes hat\u00e1rt.<\/span><\/p>\n\n\n\n

Miut\u00e1n \u00e9vekig ugratta a technol\u00f3gi\u00e1t, a v\u00e1llalat v\u00e9gre bejelentette, hogy a <\/span>Magic Leap One Creator Edition<\/span><\/a> 2018-ban \u00e9rkezik a fejleszt\u0151k sz\u00e1m\u00e1ra, ami sokkolta az ipar\u00e1gat. A kezdeti hardverk\u00edn\u00e1lat egy kis sz\u00e1m\u00edt\u00f3g\u00e9pb\u0151l \u00e1ll, amely egy szem\u00fcveget t\u00e1pl\u00e1l, amelyet a felhaszn\u00e1l\u00f3 visel. Ha a Magic Leap fele olyan j\u00f3 lesz, mint az \u00e1ltaluk k\u00f6zz\u00e9tett vide\u00f3k, \u00e9s az \u00e1raz\u00e1st\u00f3l f\u00fcgg\u0151en, akkor lehet, hogy csak \u00fagy rep\u00fclni fog a polcokr\u00f3l.<\/span><\/p>\n\n\n\n

Ak\u00e1r a kiterjesztett val\u00f3s\u00e1got (AR), ak\u00e1r a kevert val\u00f3s\u00e1got (MR) kapjuk meg, amire v\u00e1gyunk vagy amit meg\u00e9rdeml\u00fcnk, a ma l\u00e1that\u00f3 \u00e9s haszn\u00e1lt technol\u00f3gia id\u0151vel \u00e9s az \u00faj szerepl\u0151k piacra l\u00e9p\u00e9s\u00e9vel fejl\u0151dni fog. Az al\u00e1bbi adatok szerint <\/span>RetailPerceptions<\/span><\/a>, 40% ember t\u00f6bbet fizetne, ha el\u0151sz\u00f6r AR-ban tesztelhetne. M\u00e1r most nagyszer\u0171 alkalmaz\u00e1sokat \u00e9s szolg\u00e1ltat\u00e1sokat l\u00e1tunk az IKEA Place-t\u0151l, amelyekkel digit\u00e1lis b\u00fatorokat helyezhet\u00fcnk el a nappalinkban.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

2018 is the year that augmented reality (AR) will stretch out into a new direction, bringing a lot more people into the game. But instant success is not assured \u2013 building revenue takes time, and it will take time to determine which AR platform takes the market share. Augmented & virtual reality is the fourth […]<\/p>\n","protected":false},"author":2,"featured_media":8353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[22,14,11],"tags":[20,8,21,9,23,24],"post_folder":[],"class_list":["post-5352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-reality","category-development-2","category-technology-2","tag-20","tag-ar","tag-augmented","tag-augmented-reality","tag-enterprise-ar","tag-state-of-the-market"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",1920,1080,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-150x150.png",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-300x169.png",300,169,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-768x432.png",768,432,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-1024x576.png",1024,576,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-1536x864.png",1536,864,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",1920,1080,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",18,10,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/hu\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"2018 is the year that augmented reality (AR) will stretch out into a new direction, bringing a lot more people into the game. But instant success is not assured \u2013 building revenue takes time, and it will take time to determine which AR platform takes the market share. Augmented & virtual reality is the fourth…","_links":{"self":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/posts\/5352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/comments?post=5352"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/posts\/5352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/media\/8353"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/media?parent=5352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/categories?post=5352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/tags?post=5352"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/post_folder?post=5352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}