{"id":8450,"date":"2019-12-10T12:28:33","date_gmt":"2019-12-10T12:28:33","guid":{"rendered":"https:\/\/www.unity.si\/a-manufacturing-shift-to-a-more-demanding-market\/"},"modified":"2021-03-19T08:40:12","modified_gmt":"2021-03-19T08:40:12","slug":"a-gyartas-eltolodasa-egy-igenyesebb-piac-fele","status":"publish","type":"post","link":"https:\/\/rewo.io\/hu\/a-manufacturing-shift-to-a-more-demanding-market\/","title":{"rendered":"Gy\u00e1rt\u00e1si v\u00e1lt\u00e1s egy ig\u00e9nyesebb piacra"},"content":{"rendered":"

A gy\u00e1rt\u00e1s m\u00e1r nem csup\u00e1n a fizikai term\u00e9kek el\u0151\u00e1ll\u00edt\u00e1s\u00e1r\u00f3l sz\u00f3l. A fogyaszt\u00f3i kereslet v\u00e1ltoz\u00e1sa<\/a>, a term\u00e9kek jellege, a termel\u00e9s gazdas\u00e1goss\u00e1ga \u00e9s az ell\u00e1t\u00e1si l\u00e1nc gazdas\u00e1goss\u00e1ga alapvet\u0151 v\u00e1ltoz\u00e1st eredm\u00e9nyezett a v\u00e1llalatok \u00fczleti tev\u00e9kenys\u00e9g\u00e9ben. Az \u00fcgyfelek szem\u00e9lyre szab\u00e1st \u00e9s testreszab\u00e1st k\u00f6vetelnek, mivel a fogyaszt\u00f3 \u00e9s az alkot\u00f3 k\u00f6z\u00f6tti hat\u00e1rvonal egyre ink\u00e1bb elmos\u00f3dik. A hozz\u00e1adott \u00e9rz\u00e9kel\u0151k \u00e9s a csatlakoztathat\u00f3s\u00e1g a \u201cbuta\u201d term\u00e9keket \u201cintelligens\u201d term\u00e9kekk\u00e9 v\u00e1ltoztatja, mik\u00f6zben a term\u00e9kek egyre ink\u00e1bb platformokk\u00e1 v\u00e1lnak - \u00e9s m\u00e9g a szolg\u00e1ltat\u00e1sok ter\u00fclet\u00e9re is \u00e1tker\u00fclnek. Sok v\u00e1llalatnak \u00e1t kell \u00e1llnia a piacot ig\u00e9nyl\u0151 \u00fczemm\u00f3dra.<\/p>\n\n\n\n

A gy\u00e1rt\u00e1si technol\u00f3gia v\u00e1lt\u00e1sa egy ig\u00e9nyesebb piacon<\/h2>\n\n\n\n

Ahogy a technol\u00f3gia exponenci\u00e1lisan fejl\u0151dik, a bel\u00e9p\u00e9s, a kereskedelmi forgalomba hozatal \u00e9s a tanul\u00e1s akad\u00e1lyai egyre ink\u00e1bb cs\u00f6kkennek. Az \u00faj eszk\u00f6z\u00f6kh\u00f6z hozz\u00e1f\u00e9r\u0151 \u00faj piaci szerepl\u0151k sokkal kisebb l\u00e9pt\u00e9kben tudnak m\u0171k\u00f6dni, \u00e9s \u00edgy olyan aj\u00e1nlatokat tudnak l\u00e9trehozni, amelyek kor\u00e1bban kiz\u00e1r\u00f3lag a nagy inkumbens piaci szerepl\u0151k hat\u00e1sk\u00f6r\u00e9be tartoztak. B\u00e1r a nagy\u00fczemi termel\u00e9s mindig is domin\u00e1lni fog az \u00e9rt\u00e9kl\u00e1nc egyes szegmenseiben, innovat\u00edv gy\u00e1rt\u00e1si modellek<\/a>-elosztott kisl\u00e9pt\u00e9k\u0171 helyi gy\u00e1rt\u00e1s, laz\u00e1n \u00f6sszekapcsolt gy\u00e1rt\u00e1si \u00f6kosziszt\u00e9m\u00e1k \u00e9s agilis gy\u00e1rt\u00e1s - az \u00faj lehet\u0151s\u00e9gek kihaszn\u00e1l\u00e1sa \u00e9rdek\u00e9ben.<\/p>\n\n\n\n

Ek\u00f6zben a term\u00e9kgy\u00e1rt\u00f3kat \u00e9s a term\u00e9kelad\u00f3kat elv\u00e1laszt\u00f3 hat\u00e1rvonal egyre ink\u00e1bb \u00e1thatolhat\u00f3v\u00e1 v\u00e1lik. A gy\u00e1rt\u00f3k \u00e9rzik a nyom\u00e1st, hogy n\u00f6velj\u00e9k a piacra jut\u00e1s sebess\u00e9g\u00e9t \u00e9s a v\u00e1s\u00e1rl\u00f3i elk\u00f6telezetts\u00e9get. Sz\u00e1mos t\u00e9nyez\u0151 pedig arra k\u00e9szteti a gy\u00e1rt\u00f3kat, hogy a rakt\u00e1rk\u00e9szlet helyett ink\u00e1bb megrendel\u00e9sre \u00e9p\u00edtsenek. Ebben a k\u00f6rnyezetben egyre kev\u00e9sb\u00e9 van sz\u00fcks\u00e9g az \u00e9rt\u00e9ket a k\u00e9szletek t\u00e1rol\u00e1s\u00e1val teremt\u0151 k\u00f6zvet\u00edt\u0151kre.<\/p>\n\n\n\n

\"Targonc\u00e1t<\/figure><\/div>\n\n\n\n

Az \u00e9rt\u00e9kteremt\u00e9s elmozdul\u00e1sa egy ig\u00e9nyesebb piacon<\/h2>\n\n\n\n

Ezek a v\u00e1ltoz\u00e1sok egy\u00fcttesen megnehez\u00edtett\u00e9k a hagyom\u00e1nyos m\u00f3don t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kteremt\u00e9st. Ugyanakkor, mivel a term\u00e9kek kev\u00e9sb\u00e9 \u00f6n\u00e1ll\u00f3 \u00e9rt\u00e9ket k\u00e9pvisel\u0151 t\u00e1rgyakk\u00e1, hanem ink\u00e1bb az inform\u00e1ci\u00f3khoz \u00e9s \u00e9lm\u00e9nyekhez val\u00f3 hozz\u00e1f\u00e9r\u00e9s eszk\u00f6zeiv\u00e9 v\u00e1ltak, az \u00e9rt\u00e9kteremt\u00e9s \u00e9s -megragad\u00e1s a fizikai t\u00e1rgyak sz\u00e1ll\u00edt\u00e1s\u00e1r\u00f3l a hozz\u00e1f\u00e9r\u00e9s lehet\u0151v\u00e9 t\u00e9tel\u00e9re v\u00e1lt.<\/p>\n\n\n\n

Ezek a trendek<\/a> k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9rt\u00e9kben \u00e9rintheti a k\u00fcl\u00f6nb\u00f6z\u0151 feldolgoz\u00f3ipari \u00e1gazatokat. Egy adott \u00e1gazatban bek\u00f6vetkez\u0151 v\u00e1ltoz\u00e1sok sebess\u00e9g\u00e9nek \u00e9s intenzit\u00e1s\u00e1nak meghat\u00e1roz\u00e1s\u00e1hoz a v\u00e1llalatoknak olyan t\u00e9nyez\u0151ket kell figyelembe venni\u00fck, mint a szab\u00e1lyoz\u00e1s m\u00e9rt\u00e9ke, a term\u00e9k m\u00e9rete \u00e9s \u00f6sszetetts\u00e9ge, valamint az \u00e1gazat digitaliz\u00e1lts\u00e1gi szintje.<\/p>\n\n\n\n

Mit jelent ez a hivatalban l\u00e9v\u0151k sz\u00e1m\u00e1ra?<\/h2>\n\n\n\n

Mivel ezek a tendenci\u00e1k egyre t\u00f6bb feldolgoz\u00f3ipari \u00e1gazatban \u00e9rv\u00e9nyes\u00fclnek, az inkumbenseknek jobban kell \u00f6sszpontos\u00edtaniuk a koncentr\u00e1ci\u00f3hoz \u00e9s konszolid\u00e1ci\u00f3hoz vezet\u0151 szerepekre, mik\u00f6zben el kell ker\u00fclni\u00fck a fragment\u00e1ci\u00f3ra hajlamos szerepeket. A j\u00f3 h\u00edr az, hogy h\u00e1rom olyan szerepk\u00f6r, amelyet jelent\u0151s m\u00e9retgazdas\u00e1goss\u00e1g \u00e9s hat\u00f3k\u00f6r - az infrastrukt\u00fara-szolg\u00e1ltat\u00f3k, az aggreg\u00e1ci\u00f3s platformok \u00e9s az \u00fcgyn\u00f6ki v\u00e1llalkoz\u00e1sok - vez\u00e9relnek, szil\u00e1rd alapot ny\u00fajtanak a n\u00f6veked\u00e9shez \u00e9s a nyeres\u00e9gess\u00e9ghez. A versenyk\u00e9nyszer miatt a nagy gy\u00e1rt\u00f3kra egyre nagyobb nyom\u00e1s nehezedhet, hogy csak egy szerepk\u00f6rre \u00f6sszpontos\u00edtsanak, \u00e9s az \u00fczlet olyan aspektusait\u00f3l szabaduljanak meg, amelyek elvonhatj\u00e1k a v\u00e1llalat figyelm\u00e9t att\u00f3l, hogy a kiv\u00e1lasztott szerepk\u00f6rben vil\u00e1gsz\u00ednvonal\u00fav\u00e1 v\u00e1ljon. Ennek val\u00f3sz\u00edn\u0171 eredm\u00e9nye a megl\u00e9v\u0151 term\u00e9kgy\u00e1rt\u00f3k jelent\u0151s \u00e1tszervez\u00e9se lesz.<\/p>\n\n\n\n

A m\u00e9retar\u00e1nyos szerepv\u00e1llal\u00e1s n\u00f6veked\u00e9si potenci\u00e1lja tov\u00e1bb fokozhat\u00f3 a t\u0151ke\u00e1tt\u00e9teles n\u00f6veked\u00e9si strat\u00e9gi\u00e1k k\u00f6vet\u00e9s\u00e9vel. Ahelyett, hogy kiz\u00e1r\u00f3lag a \u201cmake vs. buy\u201d lehet\u0151s\u00e9gekre \u00f6sszpontos\u00edtan\u00e1nak, a nagy szerepl\u0151knek lehet\u0151s\u00e9g\u00fck lesz arra, hogy kapcsolatot teremtsenek \u00e9s mozg\u00f3s\u00edts\u00e1k az \u00faj bel\u00e9p\u0151k egyre n\u00f6vekv\u0151 k\u00f6r\u00e9t, amelyek k\u00f6z\u00fcl sokan a gy\u00e1rt\u00e1si \u00e9rt\u00e9kl\u00e1nc sz\u00e9tt\u00f6redezett r\u00e9szeit c\u00e9lozz\u00e1k meg annak \u00e9rdek\u00e9ben, hogy nagyobb \u00e9rt\u00e9ket ny\u00fajtsanak \u00fcgyfeleiknek. K\u00e9t \u00faj \u00fczleti modell, a \u201cterm\u00e9kb\u0151l platformot\u201d \u00e9s a \u201ctulajdonl\u00e1sb\u00f3l hozz\u00e1f\u00e9r\u00e9st\u201d eredm\u00e9nyez\u0151 \u00fczleti modell k\u00fcl\u00f6n\u00f6sen \u00edg\u00e9retesnek t\u0171nik a t\u0151ke\u00e1tt\u00e9teles n\u00f6veked\u00e9si strat\u00e9gi\u00e1k el\u0151mozd\u00edt\u00e1sa szempontj\u00e1b\u00f3l.<\/p>","protected":false},"excerpt":{"rendered":"

Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur. […]<\/p>\n","protected":false},"author":2,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[26],"tags":[7,44],"post_folder":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-manufacturing","tag-manufacturing","tag-market-trends"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-300x212.jpg",300,212,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-768x543.jpg",768,543,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1024x724.jpg",1024,724,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1536x1086.jpg",1536,1086,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/hu\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur.…","_links":{"self":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/posts\/8450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/comments?post=8450"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/posts\/8450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/media\/8451"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/media?parent=8450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/categories?post=8450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/tags?post=8450"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/hu\/wp-json\/wp\/v2\/post_folder?post=8450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}