{"id":8450,"date":"2019-12-10T12:28:33","date_gmt":"2019-12-10T12:28:33","guid":{"rendered":"https:\/\/www.unity.si\/a-manufacturing-shift-to-a-more-demanding-market\/"},"modified":"2021-03-19T08:40:12","modified_gmt":"2021-03-19T08:40:12","slug":"przejscie-produkcji-na-bardziej-wymagajacy-rynek","status":"publish","type":"post","link":"https:\/\/rewo.io\/pl\/a-manufacturing-shift-to-a-more-demanding-market\/","title":{"rendered":"Przej\u015bcie produkcji na bardziej wymagaj\u0105cy rynek"},"content":{"rendered":"

Produkcja nie polega ju\u017c tylko na wytwarzaniu fizycznych produkt\u00f3w. Zmiany w popycie konsumenckim<\/a>, Charakter produkt\u00f3w, ekonomia produkcji i ekonomia \u0142a\u0144cucha dostaw doprowadzi\u0142y do fundamentalnej zmiany w sposobie prowadzenia dzia\u0142alno\u015bci przez firmy. Klienci domagaj\u0105 si\u0119 personalizacji i dostosowania, poniewa\u017c granica mi\u0119dzy konsumentem a tw\u00f3rc\u0105 nadal si\u0119 zaciera. Dodane czujniki i \u0142\u0105czno\u015b\u0107 zmieniaj\u0105 \u201cg\u0142upie\u201d produkty w \u201cinteligentne\u201d, podczas gdy produkty w coraz wi\u0119kszym stopniu staj\u0105 si\u0119 platformami - a nawet wkraczaj\u0105 w sfer\u0119 us\u0142ug. Wiele firm b\u0119dzie musia\u0142o przestawi\u0107 si\u0119 na tryb wymagaj\u0105cego rynku.<\/p>\n\n\n\n

Zmiana technologii produkcji na bardziej wymagaj\u0105cym rynku<\/h2>\n\n\n\n

W miar\u0119 jak technologia rozwija si\u0119 wyk\u0142adniczo, bariery wej\u015bcia na rynek, komercjalizacji i uczenia si\u0119 ulegaj\u0105 erozji. Nowi uczestnicy rynku z dost\u0119pem do nowych narz\u0119dzi mog\u0105 dzia\u0142a\u0107 na znacznie mniejsz\u0105 skal\u0119, umo\u017cliwiaj\u0105c im tworzenie ofert, kt\u00f3re kiedy\u015b by\u0142y wy\u0142\u0105czn\u0105 domen\u0105 g\u0142\u00f3wnych operator\u00f3w. Podczas gdy produkcja na du\u017c\u0105 skal\u0119 zawsze b\u0119dzie dominowa\u0107 w niekt\u00f3rych segmentach \u0142a\u0144cucha warto\u015bci, innowacyjne modele produkcji<\/a>-rozproszona produkcja lokalna na ma\u0142\u0105 skal\u0119, lu\u017ano powi\u0105zane ekosystemy produkcyjne i zwinna produkcja - powstaj\u0105, aby wykorzysta\u0107 te nowe mo\u017cliwo\u015bci.<\/p>\n\n\n\n

Tymczasem granica oddzielaj\u0105ca tw\u00f3rc\u00f3w produkt\u00f3w od ich sprzedawc\u00f3w staje si\u0119 coraz bardziej p\u0142ynna. Producenci odczuwaj\u0105 presj\u0119, aby zwi\u0119kszy\u0107 zar\u00f3wno szybko\u015b\u0107 wprowadzania produkt\u00f3w na rynek, jak i zaanga\u017cowanie klient\u00f3w. Liczne czynniki sk\u0142aniaj\u0105 producent\u00f3w do tworzenia produkt\u00f3w na zam\u00f3wienie, a nie na zapas. W tym \u015brodowisku po\u015brednicy, kt\u00f3rzy tworz\u0105 warto\u015b\u0107 poprzez utrzymywanie zapas\u00f3w, staj\u0105 si\u0119 coraz mniej potrzebni.<\/p>\n\n\n\n

\"Pracownik<\/figure><\/div>\n\n\n\n

Zmiana w tworzeniu warto\u015bci na bardziej wymagaj\u0105cym rynku<\/h2>\n\n\n\n

\u0141\u0105cznie zmiany te utrudni\u0142y tworzenie warto\u015bci w tradycyjny spos\u00f3b. Jednocze\u015bnie, w miar\u0119 jak produkty staj\u0105 si\u0119 mniej warto\u015bciowymi przedmiotami samymi w sobie, a bardziej \u015brodkami dost\u0119pu do informacji i do\u015bwiadcze\u0144, tworzenie i przechwytywanie warto\u015bci przenios\u0142o si\u0119 z dostarczania fizycznych przedmiot\u00f3w na umo\u017cliwianie tego dost\u0119pu.<\/p>\n\n\n\n

Te trendy<\/a> mog\u0105 wp\u0142ywa\u0107 na r\u00f3\u017cne sektory produkcyjne w r\u00f3\u017cnym tempie. Aby okre\u015bli\u0107 szybko\u015b\u0107 i intensywno\u015b\u0107 nadchodz\u0105cych zmian w danym sektorze, firmy powinny wzi\u0105\u0107 pod uwag\u0119 czynniki, w tym zakres regulacji, wielko\u015b\u0107 i z\u0142o\u017cono\u015b\u0107 produktu oraz poziom cyfryzacji sektora.<\/p>\n\n\n\n

Co to oznacza dla os\u00f3b zasiedzia\u0142ych?<\/h2>\n\n\n\n

Poniewa\u017c trendy te s\u0105 widoczne w coraz wi\u0119kszej liczbie sektor\u00f3w produkcyjnych, operatorzy zasiedziali powinni bardziej skupi\u0107 si\u0119 na rolach, kt\u00f3re mog\u0105 prowadzi\u0107 do koncentracji i konsolidacji, unikaj\u0105c jednocze\u015bnie tych, kt\u00f3re s\u0105 podatne na fragmentacj\u0119. Dobr\u0105 wiadomo\u015bci\u0105 jest to, \u017ce trzy role nap\u0119dzane znacznymi korzy\u015bciami skali i zakresu - dostawcy infrastruktury, platformy agregacyjne i firmy po\u015brednicz\u0105ce - oferuj\u0105 operatorom zasiedzia\u0142ym solidne podstawy do wzrostu i rentowno\u015bci. Ze wzgl\u0119du na presj\u0119 konkurencyjn\u0105, duzi producenci mog\u0105 odczuwa\u0107 rosn\u0105c\u0105 presj\u0119, aby skupi\u0107 si\u0119 tylko na jednej roli, pozbywaj\u0105c si\u0119 aspekt\u00f3w dzia\u0142alno\u015bci, kt\u00f3re mog\u0105 przeszkadza\u0107 firmie w osi\u0105gni\u0119ciu \u015bwiatowej klasy w wybranej roli. Prawdopodobnym rezultatem b\u0119dzie znacz\u0105ca restrukturyzacja istniej\u0105cych producent\u00f3w produkt\u00f3w.<\/p>\n\n\n\n

Potencja\u0142 wzrostu wynikaj\u0105cy z przyj\u0119cia roli \u201cscale-and-scope\u201d mo\u017ce zosta\u0107 dodatkowo zwi\u0119kszony poprzez realizacj\u0119 strategii wzrostu opartych na d\u017awigni finansowej. Zamiast koncentrowa\u0107 si\u0119 wy\u0142\u0105cznie na opcjach \u201cmake vs. buy\u201d, duzi gracze b\u0119d\u0105 mieli mo\u017cliwo\u015b\u0107 nawi\u0105zania kontaktu i zmobilizowania rosn\u0105cej liczby nowych podmiot\u00f3w, z kt\u00f3rych wiele b\u0119dzie ukierunkowanych na rozdrobnione cz\u0119\u015bci \u0142a\u0144cucha warto\u015bci produkcji w celu dostarczenia wi\u0119kszej warto\u015bci swoim klientom. Dwa wy\u0142aniaj\u0105ce si\u0119 modele biznesowe, \u201cprodukt na platform\u0119\u201d i \"w\u0142asno\u015b\u0107 na dost\u0119p\", wydaj\u0105 si\u0119 szczeg\u00f3lnie obiecuj\u0105ce pod wzgl\u0119dem nap\u0119dzania strategii wzrostu opartych na d\u017awigni finansowej.<\/p>","protected":false},"excerpt":{"rendered":"

Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur. […]<\/p>\n","protected":false},"author":2,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[26],"tags":[7,44],"post_folder":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-manufacturing","tag-manufacturing","tag-market-trends"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-300x212.jpg",300,212,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-768x543.jpg",768,543,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1024x724.jpg",1024,724,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1536x1086.jpg",1536,1086,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/pl\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur.…","_links":{"self":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/posts\/8450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/comments?post=8450"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/posts\/8450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/media\/8451"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/media?parent=8450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/categories?post=8450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/tags?post=8450"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/post_folder?post=8450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}