{"id":9072,"date":"2021-07-27T07:23:29","date_gmt":"2021-07-27T07:23:29","guid":{"rendered":"https:\/\/rewo.io\/?p=9072"},"modified":"2021-10-11T10:36:18","modified_gmt":"2021-10-11T10:36:18","slug":"dlaczego-wideo-jest-lepsze-niz-tekst-jesli-chodzi-o-instrukcje-pracy","status":"publish","type":"post","link":"https:\/\/rewo.io\/pl\/why-video-is-better-than-text-when-it-comes-to-work-instructions\/","title":{"rendered":"Dlaczego wideo jest lepsze ni\u017c tekst, je\u015bli chodzi o instrukcje pracy?"},"content":{"rendered":"

Por\u00f3wnuj\u0105c tekst i wideo, naprawd\u0119 nie ma konkurencji w zasi\u0119gu wzroku. Je\u015bli chodzi o zaanga\u017cowanie, szanse na przyci\u0105gni\u0119cie uwagi widza s\u0105 znacznie wi\u0119ksze, gdy u\u017cywany jest film, w przeciwie\u0144stwie do zwyk\u0142ego tekstu. Ludzie w pracy to zwykli ludzie, tacy jak Pan i ja. Je\u015bli chc\u0105 Pa\u0144stwo, by po\u015bwi\u0119cali im wi\u0119cej uwagi i wi\u0119cej zapami\u0119tywali, powinni Pa\u0144stwo wykorzystywa\u0107 filmy wideo w swoich instrukcjach roboczych.<\/p>\n\n\n\n

\"Osoba
Tworzenie film\u00f3w jest \u0142atwe. W dzisiejszych czasach ka\u017cdy ma w kieszeni rejestrator wideo.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Filmy pozwalaj\u0105 nam uczy\u0107 si\u0119 szybciej<\/h2>\n\n\n\n

Odpowiednio przygotowane filmy mog\u0105 w kr\u00f3tkim czasie przekaza\u0107 informacje i u\u0142atwi\u0107 ich interpretacj\u0119. M\u00f3wi si\u0119, \u017ce jednominutowe wideo jest warte 1,8 miliona s\u0142\u00f3w<\/a>. M\u00f3zg mo\u017ce r\u00f3wnie\u017c przetwarza\u0107 obrazy znacznie szybciej ni\u017c tekst. Oko\u0142o 90% wszystkich informacji przekazywanych do m\u00f3zgu to informacje wizualne. Co wi\u0119cej, Pa\u0144stwa m\u00f3zg mo\u017ce przetwarza\u0107 te wizualizacje 60 000 razy szybciej<\/a> ni\u017c tekst. Ludzki m\u00f3zg jest nie tylko bardziej przyzwyczajony do ogl\u0105dania wizualizacji, ale tak\u017ce lepiej je interpretuje.<\/p>\n\n\n\n

Korzystanie z wideo wykorzystuje r\u00f3wnie\u017c mocne strony wi\u0119kszo\u015bci populacji. Wi\u0119kszo\u015b\u0107 ludzi potrzebuje pomocy wizualnych do nauki, a 65% os\u00f3b<\/a> uwa\u017caj\u0105 si\u0119 za wzrokowc\u00f3w. Filmy wideo dostosowuj\u0105 si\u0119 do tego stylu uczenia si\u0119 i pomagaj\u0105 ludziom zachowa\u0107 informacje lepiej ni\u017c du\u017ca \u015bciana tekstu.<\/p>\n\n\n\n

Wideo jest bardziej anga\u017cuj\u0105ce<\/h2>\n\n\n\n

Filmy nie tylko przyci\u0105gaj\u0105 uwag\u0119 ludzi, ale tak\u017ce j\u0105 utrzymuj\u0105. Filmy s\u0105 jednym z najbardziej anga\u017cuj\u0105cych medi\u00f3w, jakich mo\u017cna u\u017cy\u0107. Nawi\u0105zuj\u0105 g\u0142\u0119bok\u0105 wi\u0119\u017a i wywo\u0142uj\u0105 silne reakcje emocjonalne, kt\u00f3re sprawiaj\u0105, \u017ce ludzie chc\u0105 je udost\u0119pnia\u0107, komentowa\u0107 i polubi\u0107. Filmy przyci\u0105gaj\u0105 1,200% wi\u0119cej<\/a> udost\u0119pnie\u0144 ni\u017c tekst i obrazy razem wzi\u0119te. Ludzie uwielbiaj\u0105 udost\u0119pnia\u0107 tre\u015bci w mediach spo\u0142eczno\u015bciowych, a co wa\u017cniejsze: ludzie uwielbiaj\u0105 udost\u0119pnia\u0107 filmy.<\/p>\n\n\n\n

Retencja informacji wizualnych jest wy\u017csza<\/h2>\n\n\n\n

Czy kiedykolwiek zdarzy\u0142o si\u0119 Pa\u0144stwu przeczyta\u0107 ca\u0142\u0105 stron\u0119 ksi\u0105\u017cki i nagle zda\u0107 sobie spraw\u0119, \u017ce nie maj\u0105 Pa\u0144stwo poj\u0119cia, co w\u0142a\u015bnie przeczytali? Nast\u0119pnie musz\u0105 Pa\u0144stwo traci\u0107 czas na ponowne czytanie czego\u015b, co ju\u017c wcze\u015bniej widzieli. Zjawisko to nazywane jest regresja<\/a>. Regresja mo\u017ce by\u0107 frustruj\u0105ca podczas czytania tekstu pisanego, ale filmy wideo prawie ca\u0142kowicie j\u0105 eliminuj\u0105.<\/p>\n\n\n\n

Badania pokazuj\u0105, \u017ce widzowie zachowuj\u0105 95% wiadomo\u015bci wideo<\/a> w por\u00f3wnaniu do 10% podczas czytania tekstu. Ponadto, wed\u0142ug Hubspot<\/a>, 80% klient\u00f3w pami\u0119ta film, kt\u00f3ry obejrzeli w ci\u0105gu ostatniego miesi\u0105ca. Filmy wideo pozwalaj\u0105 upakowa\u0107 informacje, kt\u00f3re chc\u0105 Pa\u0144stwo przekaza\u0107, w kr\u00f3tk\u0105 narracj\u0119, kt\u00f3ra zaanga\u017cuje widz\u00f3w w spos\u00f3b, w jaki tekst nie mo\u017ce. Dzi\u0119ki temu s\u0105 one bardziej zapadaj\u0105ce w pami\u0119\u0107, poniewa\u017c ludzie s\u0105 znacznie bardziej sk\u0142onni zapami\u0119ta\u0107 histori\u0119 ni\u017c list\u0119 fakt\u00f3w.<\/p>\n\n\n\n

Wnioski dotycz\u0105ce korzystania z wideo do instrukcji roboczych<\/h2>\n\n\n\n

Wideo jest doskona\u0142ym medium, je\u015bli chodzi o wyja\u015bnianie, jak nale\u017cy post\u0119powa\u0107. Szybciej przetwarzamy informacje wizualne i d\u0142u\u017cej je zapami\u0119tujemy. Korzystaj\u0105c z instrukcji wideo, zmniejsz\u0105 Pa\u0144stwo ryzyko b\u0142\u0119d\u00f3w, zaoszcz\u0119dz\u0105 czas i poprawi\u0105 wydajno\u015b\u0107 w ca\u0142ej organizacji. Je\u015bli s\u0105 Pa\u0144stwo przekonani, Prosz\u0119 wypr\u00f3bowa\u0107 REWO<\/a>. REWO to kompleksowa platforma do tworzenia instrukcji pracy opartych na wideo. Jest \u0142atwa w u\u017cyciu i zgodna ze wszystkimi g\u0142\u00f3wnymi standardami bran\u017cowymi. Nasi klienci j\u0105 uwielbiaj\u0105 i jeste\u015bmy pewni, \u017ce Pa\u0144stwo r\u00f3wnie\u017c!<\/p>","protected":false},"excerpt":{"rendered":"

When comparing text and video, there really is no competition in sight. In terms of engagement, the chances of capturing your viewer\u2019s attention are much higher when a video is used, as opposed to plain text. People at work are regular humans like you and me. If you want them to pay more attention and […]<\/p>\n","protected":false},"author":2,"featured_media":9073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[53],"tags":[59,88,54],"post_folder":[],"class_list":["post-9072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-instructions","tag-standard-work-instructions","tag-video","tag-work-instructions"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",1502,1000,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-300x200.jpg",300,200,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-768x511.jpg",768,511,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",1502,1000,false],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",1502,1000,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/pl\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"When comparing text and video, there really is no competition in sight. In terms of engagement, the chances of capturing your viewer\u2019s attention are much higher when a video is used, as opposed to plain text. People at work are regular humans like you and me. If you want them to pay more attention and…","_links":{"self":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/posts\/9072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/comments?post=9072"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/posts\/9072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/media\/9073"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/media?parent=9072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/categories?post=9072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/tags?post=9072"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/pl\/wp-json\/wp\/v2\/post_folder?post=9072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}