{"id":5352,"date":"2018-04-01T13:06:14","date_gmt":"2018-04-01T13:06:14","guid":{"rendered":"https:\/\/www.unity.si\/augmented-reality-quick-overview-2018\/"},"modified":"2021-03-19T08:19:41","modified_gmt":"2021-03-19T08:19:41","slug":"rychly-prehlad-rozsirenej-reality-2018","status":"publish","type":"post","link":"https:\/\/rewo.io\/sk\/augmented-reality-quick-overview-2018\/","title":{"rendered":"Roz\u0161\u00edren\u00e1 realita - stru\u010dn\u00fd preh\u013ead"},"content":{"rendered":"

Rok 2018 je rokom, ke\u010f sa roz\u0161\u00edren\u00e1 realita (AR) roz\u0161\u00edri nov\u00fdm smerom a do hry sa zapoj\u00ed ove\u013ea viac \u013eud\u00ed. Okam\u017eit\u00fd \u00faspech v\u0161ak nie je zaru\u010den\u00fd - budovanie pr\u00edjmov si vy\u017eaduje \u010das a bude trva\u0165, k\u00fdm sa ur\u010d\u00ed, ktor\u00e1 platforma AR z\u00edska podiel na trhu. Roz\u0161\u00edren\u00e1 a virtu\u00e1lna realita je \u0161tvrtou vlnou spotrebite\u013esk\u00fdch technol\u00f3gi\u00ed a t\u00e1to AR by sa mohla sta\u0165 ove\u013ea v\u00e4\u010d\u0161ou ako VR. Samotn\u00e1 AR v\u0161ak nie je jedna obrovsk\u00e1 vlna, je to s\u00fabor \u0161tyroch ve\u013ek\u00fdch v\u013an: mobiln\u00fd softv\u00e9r AR, mobiln\u00fd hardv\u00e9r AR, tethered smartglasses a samostatn\u00e9 smartglasses. Pod\u013ea prieskumu uskuto\u010dnen\u00e9ho v minulom roku by tieto \u0161tyri vlny mohli zv\u00fd\u0161i\u0165 po\u010det pou\u017e\u00edvate\u013eov AR z desiatok mili\u00f3nov a $1,2 mld. <\/span>miliarda pou\u017e\u00edvate\u013eov<\/span><\/a> a <\/span>$83 mili\u00e1rd do roku 2021<\/span><\/a>.<\/span><\/p>\n\n\n\n

\u0160tyri k\u013e\u00fa\u010dov\u00e9 technologick\u00e9 sekcie<\/span><\/h1>\n\n\n\n
\"\u017dena<\/figure><\/div>\n\n\n\n

Softv\u00e9r pre mobiln\u00fa roz\u0161\u00edren\u00fa realitu (AR)<\/span><\/h2>\n\n\n\n

Mobiln\u00fd softv\u00e9r AR je cunami, ktor\u00e9 sa objavilo z ni\u010doho ni\u010d, s <\/span>Pok\u00e9mon GO stiahnut\u00fd 750 mili\u00f3nkr\u00e1t v prvom roku<\/span><\/a>. Ale tam, kde Pikachu poskytol spotrebite\u013eom prv\u00fa ochutn\u00e1vku mobilnej roz\u0161\u00edrenej reality, platforma AR spolo\u010dnosti Facebook a ARKit spolo\u010dnosti Apple pre iOS demokratizuj\u00fa mobiln\u00fd softv\u00e9r AR vo ve\u013ekom meradle ako skuto\u010dn\u00e9 spotrebite\u013esk\u00e9 platformy.<\/span><\/p>\n\n\n\n

Mobiln\u00fd port\u00e1l <\/span>roz\u0161\u00edren\u00e1 realita (AR) <\/span>hardv\u00e9r<\/span><\/h2>\n\n\n\n

Dodato\u010dn\u00e9 sn\u00edma\u010de, v\u00fdkon CPU\/GPU a efektivita zariaden\u00ed zameran\u00fdch na AR by mohli zlep\u0161i\u0165 pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok, ak <\/span>po\u010d\u00edta\u010dov\u00e9 videnie<\/span><\/a> a s\u00fa\u010dasn\u00fa lokaliz\u00e1ciu a mapovanie (<\/span>SLAM<\/span><\/a>) s\u00fa rozhoduj\u00face. A to aj napriek tomu, \u017ee aplik\u00e1cie ARKit od Apple pre iOS a Camera Effects Platform od Facebooku funguj\u00fa na mnoh\u00fdch \u0161tandardn\u00fdch smartf\u00f3noch bez probl\u00e9mov.<\/span><\/p>\n\n\n\n

Vzh\u013eadom na to, \u017ee cykly v\u00fdmeny telef\u00f3nov s\u00fa 2,5 roka a \u0161pi\u010dkov\u00e9 telef\u00f3ny tvoria tretinu a\u017e dve tretiny predaja smartf\u00f3nov (v z\u00e1vislosti od v\u00fdrobcu a geografickej polohy), telef\u00f3ny s roz\u0161\u00edrenou realitou by mohli v nasleduj\u00facich 12 mesiacoch prinies\u0165 desiatky mili\u00f3nov in\u0161talovan\u00fdch zariaden\u00ed a <\/span>viac ako 400 mili\u00f3nov do roku 2021<\/span><\/a>. In\u00fdmi slovami, mobiln\u00e9mu AR hardv\u00e9ru m\u00f4\u017ee trva\u0165 p\u00e4\u0165 rokov, k\u00fdm v bud\u00facom roku dosiahne rovnak\u00fd rozsah ako jedna z dominantn\u00fdch mobiln\u00fdch AR softv\u00e9rov\u00fdch platforiem.<\/span><\/p>\n\n\n\n

T\u00fdm sa z\u00e1klad\u0148a pou\u017e\u00edvate\u013eov mobiln\u00e9ho hardv\u00e9ru AR st\u00e1va \u0161pi\u010dkovou podmno\u017einou mobiln\u00e9ho softv\u00e9ru AR (okrem spolo\u010dnosti Apple, kde to bude nakoniec to ist\u00e9). <\/span>V\u00fdrobcom mobiln\u00e9ho hardv\u00e9ru by sa mohlo dari\u0165<\/span><\/a> z tohto trhu, a tie\u017e by mohol ma\u0165 silnej\u0161iu monetiz\u00e1ciu pre v\u00fdvoj\u00e1rov mobiln\u00e9ho AR softv\u00e9ru s menej cenovo citliv\u00fdmi prv\u00fdmi pou\u017e\u00edvate\u013emi.<\/span><\/p>\n\n\n\n

Inteligentn\u00e9 okuliare (AR) s prip\u00fatan\u00edm<\/span><\/h2>\n\n\n\n

Ke\u010f sa povie \u201cAR\u201d, v\u00e4\u010d\u0161ina \u013eud\u00ed po\u010duje \u201csmartglasses\u201d (alebo \u201c<\/span>Iron Man<\/span><\/a>\u201d). Aby v\u0161ak inteligentn\u00e9 okuliare mohli fungova\u0165 na spotrebite\u013esk\u00fdch trhoch, je potrebn\u00e9 prekona\u0165 p\u00e4\u0165 hlavn\u00fdch v\u00fdziev: (1) zariadenie hrdina (t. j. zariadenie kvality Apple, \u010di u\u017e vyroben\u00e9 spolo\u010dnos\u0165ou Apple alebo niek\u00fdm in\u00fdm), (2) celodenn\u00e1 v\u00fddr\u017e bat\u00e9rie, (3) mobiln\u00e9 pripojenie, (4) ekosyst\u00e9m aplik\u00e1ci\u00ed a (5) kr\u00ed\u017eov\u00e9 dotovanie zo strany telekomunika\u010dn\u00fdch spolo\u010dnost\u00ed. Zatia\u013e \u010do najv\u00e4\u010d\u0161ia pozornos\u0165 sa venuje tomu, ako bude toto hrdinsk\u00e9 zariadenie vyzera\u0165 a kedy sa k n\u00e1m dostane, dve z \u010fal\u0161\u00edch v\u00fdziev je mimoriadne \u0165a\u017ek\u00e9 vyrie\u0161i\u0165.<\/span><\/p>\n\n\n\n

Pokia\u013e ned\u00f4jde k z\u00e1sadn\u00e9mu prelomu v technol\u00f3gii bat\u00e9ri\u00ed alebo \u00fa\u010dinnosti zariadenia, \u013eahk\u00e9 samostatn\u00e9 inteligentn\u00e9 okuliare pre roz\u0161\u00edren\u00fa realitu (AR), ktor\u00e9 sa venuj\u00fa n\u00e1ro\u010dnej AR, je \u0165a\u017ek\u00e9 nap\u00e1ja\u0165 cel\u00fd de\u0148 bez bat\u00e9riov\u00e9ho bal\u00edka alebo bat\u00e9ri\u00ed vymenite\u013en\u00fdch za prev\u00e1dzky (vhodn\u00e9 pre podnikov\u00fdch pou\u017e\u00edvate\u013eov, \u0165a\u017e\u0161ie predajn\u00e9 pre spotrebite\u013eov). Ide o netrivi\u00e1lny probl\u00e9m. Navy\u0161e je pre v\u00fdvoj\u00e1rsky ekosyst\u00e9m ve\u013ek\u00fdm rizikom investova\u0165 ve\u013ek\u00e9 prostriedky do vytv\u00e1rania aplik\u00e1ci\u00ed pre nov\u00e9 platformy, k\u00fdm in\u0161talovan\u00e1 z\u00e1klad\u0148a nedosiahne rozsah. Je to ve\u010dn\u00fd probl\u00e9m sliepky a vajca, ktor\u00e9mu \u010delia v\u0161etky nov\u00e9 technologick\u00e9 platformy. Mobiln\u00e9 inteligentn\u00e9 okuliare pon\u00fakaj\u00fa potenci\u00e1lne rie\u0161enie oboch probl\u00e9mov.<\/span><\/p>\n\n\n\n

Samostatn\u00e9 inteligentn\u00e9 okuliare (AR)<\/span><\/h2>\n\n\n\n

M\u00f4\u017eete si k\u00fapi\u0165 samostatn\u00e9 inteligentn\u00e9 okuliare (HoloLens<\/a>), ale cena ($3,000 - $5,000), tvar (v\u00e1ha viac ako jeden kilogram, obmedzen\u00e9 zorn\u00e9 pole), v\u00fddr\u017e bat\u00e9rie (2-3 hodiny), ekosyst\u00e9m aplik\u00e1ci\u00ed (obmedzen\u00e9 spotrebite\u013esk\u00e9 aplik\u00e1cie) a mobiln\u00e9 pripojenie (len Wi-Fi) ich dnes obmedzuj\u00fa na podnikov\u00fd trh. Vysokoprofilov\u00e9 startupy ako Magic Leap sa sna\u017eia vyrie\u0161i\u0165 p\u00e4\u0165 ve\u013ek\u00fdch spotrebite\u013esk\u00fdch v\u00fdziev AR, ale samostatn\u00e9 inteligentn\u00e9 okuliare vyzeraj\u00fa ako \u0161tvrt\u00e1 a posledn\u00e1 vlna spotrebite\u013eskej AR (prinajmen\u0161om k\u00fdm <\/span>Matrix<\/span><\/a> sa dostane sem).<\/span><\/p>\n\n\n\n

Podnikov\u00e1 AR sa dost\u00e1va do popredia<\/span><\/h1>\n\n\n\n

V posledn\u00fdch 12 mesiacoch sa objavilo nieko\u013eko \u0161t\u00fadi\u00ed a progn\u00f3z spolo\u010dnost\u00ed zaoberaj\u00facich sa prieskumom trhu, ako napr. <\/span>ABI Research<\/span><\/a>, poukazuj\u00fa na zr\u00fdchlenie pou\u017e\u00edvania hardv\u00e9ru nosite\u013en\u00e9ho na hlave a na prijatie roz\u0161\u00edrenej reality (AR) v podnikoch. T\u00fato dynamiku len \u010falej potvrdzuje <\/span> PwC<\/span><\/a> ktor\u00ed predpovedaj\u00fa, \u017ee ka\u017ed\u00fd tret\u00ed americk\u00fd v\u00fdrobca v s\u00fa\u010dasnosti pou\u017e\u00edva alebo o\u010dak\u00e1va, \u017ee zavedie AR a VR u\u017e do konca roka. V roku 2018 bud\u00fa rie\u0161enia AR na\u010falej dozrieva\u0165. U\u017e teraz je tu ve\u013ea dynamiky a s rast\u00facou rozmanitos\u0165ou trhu - najm\u00e4 pridan\u00edm inteligentn\u00fdch okuliarov, ktor\u00e9 s\u00fa extr\u00e9mne nosite\u013en\u00e9 (Vuzix Blade) a vn\u00fatorne bezpe\u010dn\u00e9 (RealWear HMT-1Z1), okrem vzru\u0161uj\u00facich pon\u00fak zariaden\u00ed zmie\u0161anej reality - sa odomkn\u00fa \u010fal\u0161ie pr\u00edpady pou\u017eitia a AR sa roz\u0161\u00edri do viacer\u00fdch vertik\u00e1l. V r\u00e1mci \u0161ir\u0161ieho trendu Priemysel 4.0<\/a> roz\u0161\u00edren\u00e1 realita (AR) sa definit\u00edvne presadila v podnikovej AR.<\/span><\/p>\n\n\n\n

Bl\u00edzka bud\u00facnos\u0165 roz\u0161\u00edrenej reality<\/span><\/h1>\n\n\n\n

Inteligentn\u00e9 \u0161o\u0161ovky s\u00fa e\u0161te v nedoh\u013eadne a nemusia by\u0165 sv\u00e4t\u00fdm gr\u00e1lom roz\u0161\u00edrenej reality (AR), ak s t\u00fdm m\u00e1 nie\u010do spolo\u010dn\u00e9 Magic Leap - tajn\u00fd startup so s\u00eddlom mimo Silicon Valley na Floride. <\/span>Spolo\u010dnos\u0165 Magic Leap pracuje na zmie\u0161anej realite. Namiesto cel\u00e9ho nov\u00e9ho virtu\u00e1lneho sveta m\u00e1 pou\u017e\u00edvate\u013e prieh\u013eadn\u00fd priezor, do ktor\u00e9ho mo\u017eno prid\u00e1va\u0165 inform\u00e1cie, tak\u017ee sa zd\u00e1, \u017ee sa vzn\u00e1\u0161aj\u00fa - ako keby VR a AR mali die\u0165a a odstr\u00e1nili v\u0161etky hranice.<\/span><\/p>\n\n\n\n

Po rokoch upozor\u0148ovania na t\u00fato technol\u00f3giu spolo\u010dnos\u0165 kone\u010dne ozn\u00e1mila, \u017ee <\/span>Magic Leap One Creator Edition<\/span><\/a> v roku 2018 pre v\u00fdvoj\u00e1rov, \u010do sp\u00f4sob\u00ed \u0161ok v celom odvetv\u00ed. Prvotn\u00e1 hardv\u00e9rov\u00e1 ponuka pozost\u00e1va z mal\u00e9ho po\u010d\u00edta\u010da, ktor\u00fd poh\u00e1\u0148a p\u00e1r okuliarov, ktor\u00e9 si pou\u017e\u00edvate\u013e nasad\u00ed. Ak bude Magic Leap aspo\u0148 z polovice tak\u00fd dobr\u00fd ako vide\u00e1, ktor\u00e9 zverejnili, a v z\u00e1vislosti od ceny, m\u00f4\u017ee sa sta\u0165, \u017ee sa rozlet\u00ed z pultov.<\/span><\/p>\n\n\n\n

Bez oh\u013eadu na to, \u010di sa do\u010dk\u00e1me roz\u0161\u00edrenej reality (AR) alebo zmie\u0161anej reality (MR), po ktor\u00fdch t\u00fa\u017eime alebo si ich zasl\u00fa\u017eime, technol\u00f3gia, ktor\u00fa dnes vid\u00edme a pou\u017e\u00edvame, sa bude \u010dasom a s pr\u00edchodom nov\u00fdch hr\u00e1\u010dov na trh zlep\u0161ova\u0165. Pod\u013ea \u00fadajov od <\/span>RetailPerceptions<\/span><\/a>, 40% \u013eud\u00ed by zaplatilo viac, keby mohli najprv testova\u0165 v AR. U\u017e teraz vid\u00edme skvel\u00e9 aplik\u00e1cie a slu\u017eby od IKEA Place, ktor\u00e9 v\u00e1m umo\u017enia umiestni\u0165 digit\u00e1lny n\u00e1bytok do va\u0161ej ob\u00fdva\u010dky.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

2018 is the year that augmented reality (AR) will stretch out into a new direction, bringing a lot more people into the game. But instant success is not assured \u2013 building revenue takes time, and it will take time to determine which AR platform takes the market share. Augmented & virtual reality is the fourth […]<\/p>\n","protected":false},"author":2,"featured_media":8353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[22,14,11],"tags":[20,8,21,9,23,24],"post_folder":[],"class_list":["post-5352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-reality","category-development-2","category-technology-2","tag-20","tag-ar","tag-augmented","tag-augmented-reality","tag-enterprise-ar","tag-state-of-the-market"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",1920,1080,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-150x150.png",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-300x169.png",300,169,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-768x432.png",768,432,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-1024x576.png",1024,576,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected-1536x864.png",1536,864,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",1920,1080,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/06\/Selected.png",18,10,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/sk\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"2018 is the year that augmented reality (AR) will stretch out into a new direction, bringing a lot more people into the game. But instant success is not assured \u2013 building revenue takes time, and it will take time to determine which AR platform takes the market share. Augmented & virtual reality is the fourth…","_links":{"self":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts\/5352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/comments?post=5352"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts\/5352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/media\/8353"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/media?parent=5352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/categories?post=5352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/tags?post=5352"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/post_folder?post=5352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}