{"id":8450,"date":"2019-12-10T12:28:33","date_gmt":"2019-12-10T12:28:33","guid":{"rendered":"https:\/\/www.unity.si\/a-manufacturing-shift-to-a-more-demanding-market\/"},"modified":"2021-03-19T08:40:12","modified_gmt":"2021-03-19T08:40:12","slug":"posun-vyroby-na-narocnejsi-trh","status":"publish","type":"post","link":"https:\/\/rewo.io\/sk\/a-manufacturing-shift-to-a-more-demanding-market\/","title":{"rendered":"Zmena v\u00fdroby na n\u00e1ro\u010dnej\u0161\u00ed trh"},"content":{"rendered":"

V\u00fdroba u\u017e nie je len o v\u00fdrobe fyzick\u00fdch produktov. Zmeny v spotrebite\u013eskom dopyte<\/a>, povaha v\u00fdrobkov, ekonomika v\u00fdroby a ekonomika dod\u00e1vate\u013esk\u00e9ho re\u0165azca viedli k z\u00e1sadnej zmene v sp\u00f4sobe podnikania spolo\u010dnost\u00ed. Z\u00e1kazn\u00edci po\u017eaduj\u00fa personaliz\u00e1ciu a prisp\u00f4sobenie, preto\u017ee hranica medzi spotrebite\u013eom a tvorcom sa na\u010falej stiera. Pridan\u00e9 senzory a konektivita menia \u201chl\u00fape\u201d v\u00fdrobky na \u201cinteligentn\u00e9\u201d, zatia\u013e \u010do v\u00fdrobky sa \u010doraz viac st\u00e1vaj\u00fa platformami - a dokonca sa pres\u00favaj\u00fa do sf\u00e9ry slu\u017eieb. Mnoh\u00e9 spolo\u010dnosti bud\u00fa musie\u0165 prejs\u0165 na re\u017eim n\u00e1ro\u010dn\u00e9ho trhu.<\/p>\n\n\n\n

Zmena v\u00fdrobnej technol\u00f3gie na n\u00e1ro\u010dnej\u0161om trhu<\/h2>\n\n\n\n

S exponenci\u00e1lnym rozvojom technol\u00f3gi\u00ed sa odstra\u0148uj\u00fa prek\u00e1\u017eky vstupu na trh, komercializ\u00e1cie a vzdel\u00e1vania. Nov\u00ed \u00fa\u010dastn\u00edci trhu s pr\u00edstupom k nov\u00fdm n\u00e1strojom m\u00f4\u017eu p\u00f4sobi\u0165 v ove\u013ea men\u0161om meradle, \u010do im umo\u017e\u0148uje vytv\u00e1ra\u0165 ponuky, ktor\u00e9 boli kedysi v\u00fdhradnou dom\u00e9nou ve\u013ek\u00fdch etablovan\u00fdch spolo\u010dnost\u00ed. Hoci ve\u013ekov\u00fdroba bude v\u017edy dominova\u0165 v niektor\u00fdch segmentoch hodnotov\u00e9ho re\u0165azca, inovat\u00edvne v\u00fdrobn\u00e9 modely<\/a>-distribuovan\u00e1 malov\u00fdroba na miestnej \u00farovni, vo\u013ene prepojen\u00e9 v\u00fdrobn\u00e9 ekosyst\u00e9my a agiln\u00e1 v\u00fdroba - vznikaj\u00fa s cie\u013eom vyu\u017ei\u0165 tieto nov\u00e9 pr\u00edle\u017eitosti.<\/p>\n\n\n\n

Medzit\u00fdm je hranica odde\u013euj\u00faca v\u00fdrobcov produktov od ich predajcov \u010doraz priepustnej\u0161ia. V\u00fdrobcovia poci\u0165uj\u00fa tlak na zvy\u0161ovanie r\u00fdchlosti uv\u00e1dzania na trh aj anga\u017eovanosti z\u00e1kazn\u00edkov. A mnoh\u00e9 faktory ved\u00fa v\u00fdrobcov k tomu, aby vyr\u00e1bali sk\u00f4r na objedn\u00e1vku ako na sklad. V tomto prostred\u00ed s\u00fa sprostredkovatelia, ktor\u00ed vytv\u00e1raj\u00fa hodnotu dr\u017ean\u00edm z\u00e1sob, \u010doraz menej potrebn\u00ed.<\/p>\n\n\n\n

\"Pracovn\u00edk<\/figure><\/div>\n\n\n\n

Posun v tvorbe hodnoty na n\u00e1ro\u010dnej\u0161om trhu<\/h2>\n\n\n\n

Tieto zmeny spolo\u010dne s\u0165a\u017eili vytv\u00e1ranie hodnoty tradi\u010dn\u00fdmi sp\u00f4sobmi. Ke\u010f\u017ee sa produkty st\u00e1vaj\u00fa menej hodnotn\u00fdmi objektmi samy o sebe a viac prostriedkami na pr\u00edstup k inform\u00e1ci\u00e1m a z\u00e1\u017eitkom, vytv\u00e1ranie a zachyt\u00e1vanie hodnoty sa presunulo z poskytovania fyzick\u00fdch objektov na umo\u017enenie tohto pr\u00edstupu.<\/p>\n\n\n\n

Tieto str\u00e1nky trendy<\/a> m\u00f4\u017ee ovplyvni\u0165 r\u00f4zne v\u00fdrobn\u00e9 odvetvia v r\u00f4znej miere. Na ur\u010denie r\u00fdchlosti a intenzity nadch\u00e1dzaj\u00facich zmien v konkr\u00e9tnom odvetv\u00ed by spolo\u010dnosti mali zv\u00e1\u017ei\u0165 faktory vr\u00e1tane rozsahu regul\u00e1cie, ve\u013ekosti a zlo\u017eitosti v\u00fdrobkov a \u00farovne digitaliz\u00e1cie odvetvia.<\/p>\n\n\n\n

\u010co to znamen\u00e1 pre \u00faraduj\u00facich zamestnancov?<\/h2>\n\n\n\n

Ke\u010f\u017ee tieto trendy sa prejavuj\u00fa v \u010doraz v\u00e4\u010d\u0161om po\u010dte v\u00fdrobn\u00fdch odvetv\u00ed, dominantn\u00e9 podniky by sa mali viac zamera\u0165 na \u00falohy, ktor\u00e9 pravdepodobne poved\u00fa ku koncentr\u00e1cii a konsolid\u00e1cii, a vyhn\u00fa\u0165 sa t\u00fdm, ktor\u00e9 s\u00fa n\u00e1chyln\u00e9 na fragment\u00e1ciu. Dobrou spr\u00e1vou je, \u017ee tri \u00falohy, ktor\u00e9 sa vyzna\u010duj\u00fa v\u00fdrazn\u00fdmi \u00fasporami z rozsahu a p\u00f4sobnosti - poskytovatelia infra\u0161trukt\u00fary, agrega\u010dn\u00e9 platformy a sprostredkovate\u013esk\u00e9 podniky - pon\u00fakaj\u00fa etablovan\u00fdm subjektom sol\u00eddny z\u00e1klad pre rast a ziskovos\u0165. V d\u00f4sledku konkuren\u010dn\u00fdch tlakov m\u00f4\u017eu ve\u013ek\u00ed v\u00fdrobcovia poci\u0165ova\u0165 rast\u00faci tlak na zameranie sa len na jednu \u00falohu, pri\u010dom sa zbavia aspektov podnikania, ktor\u00e9 by mohli odv\u00e1dza\u0165 pozornos\u0165 od toho, aby sa spolo\u010dnos\u0165 stala svetovou \u0161pi\u010dkou vo svojej zvolenej \u00falohe. Pravdepodobn\u00fdm v\u00fdsledkom bude v\u00fdrazn\u00e1 re\u0161trukturaliz\u00e1cia existuj\u00facich v\u00fdrobcov produktov.<\/p>\n\n\n\n

Potenci\u00e1l rastu, ktor\u00fd vypl\u00fdva z prijatia \u00falohy \u201cscale-and-scope\u201d, mo\u017eno \u010falej zv\u00fd\u0161i\u0165 realiz\u00e1ciou strat\u00e9gi\u00ed rastu s vyu\u017eit\u00edm p\u00e1kov\u00e9ho efektu. Namiesto toho, aby sa ve\u013ek\u00ed hr\u00e1\u010di zameriavali v\u00fdlu\u010dne na mo\u017enosti \u201cvyrobi\u0165 vs. k\u00fapi\u0165\u201d, bud\u00fa ma\u0165 pr\u00edle\u017eitos\u0165 spoji\u0165 sa s rast\u00facim po\u010dtom nov\u00fdch \u00fa\u010dastn\u00edkov a mobilizova\u0165 ich, pri\u010dom mnoh\u00ed z nich sa zameraj\u00fa na fragmentuj\u00face \u010dasti v\u00fdrobn\u00e9ho hodnotov\u00e9ho re\u0165azca, aby svojim z\u00e1kazn\u00edkom poskytli v\u00e4\u010d\u0161iu hodnotu. Dva vznikaj\u00face obchodn\u00e9 modely, \u201cprodukt na platformu\u201d a \"vlastn\u00edctvo na pr\u00edstup\", sa zdaj\u00fa by\u0165 obzvl\u00e1\u0161\u0165 s\u013eubn\u00e9 z h\u013eadiska podpory strat\u00e9gi\u00ed rastu s vyu\u017eit\u00edm p\u00e1kov\u00e9ho efektu.<\/p>","protected":false},"excerpt":{"rendered":"

Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur. […]<\/p>\n","protected":false},"author":2,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[26],"tags":[7,44],"post_folder":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-manufacturing","tag-manufacturing","tag-market-trends"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-300x212.jpg",300,212,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-768x543.jpg",768,543,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1024x724.jpg",1024,724,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1536x1086.jpg",1536,1086,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/sk\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur.…","_links":{"self":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts\/8450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/comments?post=8450"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts\/8450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/media\/8451"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/media?parent=8450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/categories?post=8450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/tags?post=8450"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/post_folder?post=8450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}