{"id":9072,"date":"2021-07-27T07:23:29","date_gmt":"2021-07-27T07:23:29","guid":{"rendered":"https:\/\/rewo.io\/?p=9072"},"modified":"2021-10-11T10:36:18","modified_gmt":"2021-10-11T10:36:18","slug":"preco-je-pri-pracovnych-pokynoch-video-lepsie-ako-text","status":"publish","type":"post","link":"https:\/\/rewo.io\/sk\/why-video-is-better-than-text-when-it-comes-to-work-instructions\/","title":{"rendered":"Pre\u010do je pri pracovn\u00fdch pokynoch video lep\u0161ie ako text?"},"content":{"rendered":"

Pri porovn\u00e1van\u00ed textu a videa skuto\u010dne nie je \u017eiadna konkurencia v doh\u013eade. Pokia\u013e ide o anga\u017eovanos\u0165, \u0161anca na up\u00fatanie pozornosti div\u00e1ka je ove\u013ea vy\u0161\u0161ia, ak sa pou\u017eije video na rozdiel od oby\u010dajn\u00e9ho textu. \u013dudia v pr\u00e1ci s\u00fa oby\u010dajn\u00ed \u013eudia ako vy a ja. Ak chcete, aby venovali viac pozornosti a viac si zapam\u00e4tali, mali by ste pri pracovn\u00fdch pokynoch pou\u017e\u00edva\u0165 vide\u00e1.<\/p>\n\n\n\n

\"Osoba
Vytv\u00e1ranie vide\u00ed je jednoduch\u00e9. Dnes m\u00e1 ka\u017ed\u00fd vo vrecku videorekord\u00e9r.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Vide\u00e1 n\u00e1m umo\u017e\u0148uj\u00fa u\u010di\u0165 sa r\u00fdchlej\u0161ie<\/h2>\n\n\n\n

Ak s\u00fa vide\u00e1 spr\u00e1vne spracovan\u00e9, m\u00f4\u017eu v kr\u00e1tkom \u010dase poskytn\u00fa\u0165 inform\u00e1cie a u\u013eah\u010di\u0165 ich interpret\u00e1ciu. Hovor\u00ed sa, \u017ee min\u00fatov\u00e9 video m\u00e1 hodnotu 1,8 mili\u00f3na slov<\/a>. V\u00e1\u0161 mozog dok\u00e1\u017ee spracova\u0165 vizu\u00e1lne inform\u00e1cie ove\u013ea r\u00fdchlej\u0161ie ako text. Pribli\u017ene 90% v\u0161etk\u00fdch inform\u00e1ci\u00ed pren\u00e1\u0161an\u00fdch do v\u00e1\u0161ho mozgu je vizu\u00e1lnych. Okrem toho v\u00e1\u0161 mozog dok\u00e1\u017ee spracova\u0165 tieto vizu\u00e1ly 60 000-kr\u00e1t r\u00fdchlej\u0161ie<\/a> ako text. \u013dudsk\u00fd mozog je nielen viac zvyknut\u00fd na vizu\u00e1lne zobrazenie, ale je aj lep\u0161\u00ed v jeho interpret\u00e1cii.<\/p>\n\n\n\n

Vyu\u017e\u00edvanie videa je tie\u017e silnou str\u00e1nkou v\u00e4\u010d\u0161iny popul\u00e1cie. V\u00e4\u010d\u0161ina \u013eud\u00ed potrebuje na u\u010denie vizu\u00e1lne pom\u00f4cky a 65% \u013eud\u00ed<\/a> sa pova\u017euj\u00fa za vizu\u00e1lnych \u0161tudentov. Vide\u00e1 sa prisp\u00f4sobuj\u00fa tomuto \u0161t\u00fdlu u\u010denia a pom\u00e1haj\u00fa \u013eu\u010fom lep\u0161ie si zapam\u00e4ta\u0165 inform\u00e1cie ako ve\u013ek\u00e9 steny textu.<\/p>\n\n\n\n

Video je p\u00fatavej\u0161ie<\/h2>\n\n\n\n

Vide\u00e1 nielen\u017ee up\u00fataj\u00fa pozornos\u0165 \u013eud\u00ed, ale ju aj udr\u017eia. Vide\u00e1 s\u00fa jedn\u00fdm z najzauj\u00edmavej\u0161\u00edch m\u00e9di\u00ed, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165. Vytv\u00e1raj\u00fa hlbok\u00e9 spojenie a vyvol\u00e1vaj\u00fa siln\u00e9 emocion\u00e1lne reakcie, ktor\u00e9 \u013eud\u00ed n\u00fatia zdie\u013ea\u0165, komentova\u0165 a lajkova\u0165. Vide\u00e1 si z\u00edskavaj\u00fa 1,200% viac<\/a> akci\u00ed ako text a obr\u00e1zky spolu. \u013dudia radi zdie\u013eaj\u00fa obsah na soci\u00e1lnych sie\u0165ach a \u010do je d\u00f4le\u017eitej\u0161ie: \u013eudia radi zdie\u013eaj\u00fa vide\u00e1.<\/p>\n\n\n\n

Uchov\u00e1vanie vizu\u00e1lnych inform\u00e1ci\u00ed je vy\u0161\u0161ie<\/h2>\n\n\n\n

Stalo sa v\u00e1m niekedy, \u017ee ste pre\u010d\u00edtali cel\u00fa stranu knihy a zrazu ste si uvedomili, \u017ee v\u00f4bec netu\u0161\u00edte, \u010do ste pr\u00e1ve \u010d\u00edtali? Potom mus\u00edte str\u00e1ca\u0165 \u010das vracan\u00edm sa sp\u00e4\u0165, aby ste si znovu pre\u010d\u00edtali nie\u010do, \u010do ste u\u017e predt\u00fdm videli. Tento jav sa naz\u00fdva regresia<\/a>. Regresia m\u00f4\u017ee by\u0165 frustruj\u00faca pri \u010d\u00edtan\u00ed p\u00edsan\u00e9ho textu, ale vide\u00e1 ju takmer \u00faplne eliminuj\u00fa.<\/p>\n\n\n\n

\u0160t\u00fadie ukazuj\u00fa, \u017ee div\u00e1ci si uchov\u00e1vaj\u00fa 95% spr\u00e1vy videa<\/a> v porovnan\u00ed s 10% pri \u010d\u00edtan\u00ed textu. Aj pod\u013ea Hubspot<\/a>, 80% z\u00e1kazn\u00edkov si pam\u00e4t\u00e1 video, ktor\u00e9 si pozreli za posledn\u00fd mesiac. Vide\u00e1 v\u00e1m umo\u017e\u0148uj\u00fa zabali\u0165 inform\u00e1cie, ktor\u00e9 sa sna\u017e\u00edte sprostredkova\u0165, do kr\u00e1tkeho rozpr\u00e1vania, ktor\u00e9 div\u00e1kov zaujme sp\u00f4sobom, ak\u00fdm to text nedok\u00e1\u017ee. V\u010faka tomu s\u00fa zapam\u00e4tate\u013enej\u0161ie, preto\u017ee \u013eudia si ove\u013ea sk\u00f4r zapam\u00e4taj\u00fa pr\u00edbeh ako zoznam faktov.<\/p>\n\n\n\n

Z\u00e1ver o pou\u017e\u00edvan\u00ed videa na pracovn\u00e9 pokyny<\/h2>\n\n\n\n

Video je vynikaj\u00face m\u00e9dium, ke\u010f ide o vysvetlenie, ako sa maj\u00fa veci robi\u0165. Vizu\u00e1lne inform\u00e1cie sprac\u00favame r\u00fdchlej\u0161ie a uchov\u00e1vame si ich dlh\u0161ie. Pou\u017e\u00edvan\u00edm videon\u00e1vodov na pr\u00e1cu zn\u00ed\u017eite riziko ch\u00fdb, u\u0161etr\u00edte \u010das a zv\u00fd\u0161ite efektivitu celej organiz\u00e1cie. Ak ste o tom presved\u010den\u00ed, vysk\u00fa\u0161ajte REWO<\/a>. REWO je komplexn\u00e1 platforma na vytv\u00e1ranie pracovn\u00fdch pokynov na b\u00e1ze videa. \u013dahko sa pou\u017e\u00edva a sp\u013a\u0148a v\u0161etky hlavn\u00e9 priemyseln\u00e9 normy. Na\u0161i z\u00e1kazn\u00edci si ju ob\u013e\u00fabili a sme si ist\u00ed, \u017ee aj vy!<\/p>","protected":false},"excerpt":{"rendered":"

When comparing text and video, there really is no competition in sight. In terms of engagement, the chances of capturing your viewer\u2019s attention are much higher when a video is used, as opposed to plain text. People at work are regular humans like you and me. If you want them to pay more attention and […]<\/p>\n","protected":false},"author":2,"featured_media":9073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[53],"tags":[59,88,54],"post_folder":[],"class_list":["post-9072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-instructions","tag-standard-work-instructions","tag-video","tag-work-instructions"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",1502,1000,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-300x200.jpg",300,200,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-768x511.jpg",768,511,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",1502,1000,false],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",1502,1000,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2021\/07\/camera-photo-video-comp.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/sk\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"When comparing text and video, there really is no competition in sight. In terms of engagement, the chances of capturing your viewer\u2019s attention are much higher when a video is used, as opposed to plain text. People at work are regular humans like you and me. If you want them to pay more attention and…","_links":{"self":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts\/9072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/comments?post=9072"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/posts\/9072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/media\/9073"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/media?parent=9072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/categories?post=9072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/tags?post=9072"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/sk\/wp-json\/wp\/v2\/post_folder?post=9072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}