{"id":8450,"date":"2019-12-10T12:28:33","date_gmt":"2019-12-10T12:28:33","guid":{"rendered":"https:\/\/www.unity.si\/a-manufacturing-shift-to-a-more-demanding-market\/"},"modified":"2021-03-19T08:40:12","modified_gmt":"2021-03-19T08:40:12","slug":"premik-proizvodnje-na-zahtevnejsi-trg","status":"publish","type":"post","link":"https:\/\/rewo.io\/sl\/a-manufacturing-shift-to-a-more-demanding-market\/","title":{"rendered":"Preusmeritev proizvodnje na zahtevnej\u0161i trg"},"content":{"rendered":"

Pri proizvodnji ne gre ve\u010d samo za izdelavo fizi\u010dnih izdelkov. Spremembe v povpra\u0161evanju potro\u0161nikov<\/a>, narava izdelkov, ekonomija proizvodnje in ekonomija dobavne verige so privedle do temeljnega preobrata v na\u010dinu poslovanja podjetij. Stranke zahtevajo personalizacijo in prilagajanje, saj se meja med potro\u0161nikom in ustvarjalcem \u0161e naprej bri\u0161e. Dodani senzorji in povezljivost spreminjajo \u201cneumne\u201d izdelke v \u201cpametne\u201d, medtem ko izdelki vse bolj postajajo platforme - in celo prehajajo na podro\u010dje storitev. \u0160tevilna podjetja se bodo morala preusmeriti na na\u010din zahtevnega trga.<\/p>\n\n\n\n

Sprememba proizvodne tehnologije na zahtevnej\u0161em trgu<\/h2>\n\n\n\n

Ker tehnologija eksponentno napreduje, ovire za vstop, komercializacijo in u\u010denje padajo. Novi udele\u017eenci na trgu, ki imajo dostop do novih orodij, lahko delujejo v veliko manj\u0161em obsegu, kar jim omogo\u010da ustvarjanje ponudbe, ki je bila neko\u010d izklju\u010dno domena velikih uveljavljenih podjetij. \u010ceprav bo v nekaterih segmentih vrednostne verige vedno prevladovala obse\u017ena proizvodnja, inovativni proizvodni modeli<\/a>-distribuirana majhna lokalna proizvodnja, ohlapno povezani proizvodni ekosistemi in agilna proizvodnja - nastajajo, da bi izkoristili te nove prilo\u017enosti.<\/p>\n\n\n\n

Medtem je meja, ki lo\u010duje proizvajalce izdelkov od prodajalcev, vse bolj prepustna. Proizvajalci \u010dutijo pritisk, da morajo pove\u010dati hitrost prodora na trg in sodelovanje s strankami. \u0160tevilni dejavniki pa proizvajalce spodbujajo, da izdelujejo po naro\u010dilu in ne na zalogo. V tem okolju postajajo posredniki, ki ustvarjajo vrednost s hranjenjem zalog, vse manj potrebni.<\/p>\n\n\n\n

\"Delavec<\/figure><\/div>\n\n\n\n

Sprememba pri ustvarjanju vrednosti na zahtevnej\u0161em trgu<\/h2>\n\n\n\n

Zaradi teh sprememb je te\u017eje ustvarjati vrednost na tradicionalne na\u010dine. Hkrati so izdelki postali manj sami po sebi vredni predmeti in bolj sredstva za dostop do informacij in izku\u0161enj, zato se je ustvarjanje in zajemanje vrednosti premaknilo z zagotavljanja fizi\u010dnih predmetov na omogo\u010danje dostopa do njih.<\/p>\n\n\n\n

Na spletni strani . trendi<\/a> lahko razli\u010dno hitro vpliva na razli\u010dne proizvodne sektorje. Da bi dolo\u010dila hitrost in intenzivnost prihajajo\u010dih sprememb v dolo\u010denem sektorju, morajo podjetja upo\u0161tevati dejavnike, vklju\u010dno z obsegom predpisov, velikostjo in zapletenostjo izdelkov ter stopnjo digitalizacije v sektorju.<\/p>\n\n\n\n

Kaj to pomeni za sedanje vodilne delavce?<\/h2>\n\n\n\n

Ker se ti trendi odra\u017eajo v vse ve\u010d proizvodnih sektorjih, bi se morala obstoje\u010da podjetja bolj osredoto\u010diti na vloge, ki bodo verjetno vodile v koncentracijo in konsolidacijo, hkrati pa se izogibati tistim, ki so nagnjeni k razdrobljenosti. Dobra novica je, da tri vloge, ki jih poganjajo velike ekonomije obsega in podro\u010dja uporabe - ponudniki infrastrukture, zdru\u017eevalne platforme in posredni\u0161ka podjetja - ponujajo uveljavljenim ponudnikom trdne temelje za rast in dobi\u010dkonosnost. Zaradi konkuren\u010dnih pritiskov lahko veliki proizvajalci \u010dutijo vse ve\u010dji pritisk, da se osredoto\u010dijo le na eno vlogo in opustijo vidike poslovanja, ki bi lahko odvra\u010dali pozornost od tega, da bi podjetje v izbrani vlogi postalo vrhunsko. Verjetni rezultat tega bo znatno prestrukturiranje obstoje\u010dih proizvajalcev izdelkov.<\/p>\n\n\n\n

Potencial za rast, ki ga prina\u0161a vloga \u201cscale-and-scope\u201d, se lahko \u0161e pove\u010da z izvajanjem strategij rasti s finan\u010dnim vzvodom. Namesto da bi se osredoto\u010dali izklju\u010dno na mo\u017enosti \u201cnarediti ali kupiti\u201d, bodo imeli veliki akterji prilo\u017enost, da se pove\u017eejo z vedno ve\u010d novimi udele\u017eenci in jih mobilizirajo, od katerih se bodo mnogi usmerili na razdrobljene dele proizvodne vrednostne verige, da bi svojim strankam zagotovili ve\u010djo vrednost. Dva nastajajo\u010da poslovna modela, \u201cizdelek v platformo\u201d in \"lastni\u0161tvo v dostop\", se zdita \u0161e posebej obetavna v smislu spodbujanja strategij rasti s finan\u010dnim vzvodom.<\/p>","protected":false},"excerpt":{"rendered":"

Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur. […]<\/p>\n","protected":false},"author":2,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[26],"tags":[7,44],"post_folder":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-manufacturing","tag-manufacturing","tag-market-trends"],"uagb_featured_image_src":{"full":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"thumbnail":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-150x150.jpg",150,150,true],"medium":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-300x212.jpg",300,212,true],"medium_large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-768x543.jpg",768,543,true],"large":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1024x724.jpg",1024,724,true],"1536x1536":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market-1536x1086.jpg",1536,1086,true],"2048x2048":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",1920,1357,false],"trp-custom-language-flag":["https:\/\/rewo.io\/wp-content\/uploads\/2019\/12\/demanding-market.jpg",18,12,false]},"uagb_author_info":{"display_name":"VIAR","author_link":"https:\/\/rewo.io\/sl\/author\/viar\/"},"uagb_comment_info":0,"uagb_excerpt":"Manufacturing is no longer simply about making physical products. Changes in consumer demand, the nature of products, the economics of production, and the economics of the supply chain have led to a fundamental shift in the way companies do business. Customers demand personalization and customization as the line between consumer and creator continue to blur.…","_links":{"self":[{"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/posts\/8450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/comments?post=8450"}],"version-history":[{"count":0,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/posts\/8450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/media\/8451"}],"wp:attachment":[{"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/media?parent=8450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/categories?post=8450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/tags?post=8450"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/rewo.io\/sl\/wp-json\/wp\/v2\/post_folder?post=8450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}